Ironclad Strengthens Apparel Division Management

LOS ANGELES, Nov. 9 /PRNewswire-FirstCall/ -- Ironclad Performance Wear Corporation (OTC: ICPW) (BULLETIN BOARD: ICPW) , a leader in high-performance gloves and apparel, today announced the appointment of Reade Simonds as Director of Apparel. The new position will further strengthen Ironclad's management team as the Company continues to develop its performance work apparel line.

Mr. Simonds joins Ironclad with over 17 years of experience in the apparel industry. Prior to joining the Company, Mr. Simonds was Sr. Product Line Manager at Under Armour, Inc., where he was responsible for business planning, merchandising, and marketing the company's outdoor, military/tactical and outerwear products to catalog and retail customers. In 2006, he was the recipient of a Polartec(R) APEX Award as a designer of the Special Forces Cold Weather Clothing Kit produced by Natick Labs, the U.S. Army Soldier and Biological-Chemical Command's Soldier Systems Center. Prior to working for Under Armour(R), Mr. Simonds held senior product manager positions with L.L. Bean, Inc., and adidas AG.

"Reade brings tremendous experience and knowledge to Ironclad, which we expect to accelerate the growth of Ironclad's apparel line," said Ed Jaeger, President and CEO of Ironclad Performance Wear. "His track record of expanding apparel lines into the outdoor and military markets will be instrumental to the development of our performance work apparel line."

"Ironclad has revolutionized the way the working world views gloves, and I am thrilled to be a part of the team that brought the same functionality, durability, and comfort to work apparel," commented Reade Simonds. "I look forward to using my experience to help broaden brand awareness and expand the distribution of Ironclad's performance work apparel into other markets such as the hunting and fishing active lifestyle segments."

About Ironclad Performance Wear Corporation

Ironclad, which created the performance work glove category in 1998, continues to lead the construction and industrial markets in innovation, technology, design, advanced material science and durability. Ironclad designs, manufactures and sells a comprehensive line of task-specific gloves and performance fabric apparel available at hardware stores, lumber yards, home centers, industrial suppliers, and sporting goods retailers nationwide.

For more information on Ironclad, please visit the Company's Website at http://www.ironclad.com/.

Information about Forward-Looking Statements

This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. Examples of forward looking-statements include Ironclad's expectations of future growth. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for Ironclad's products, the introduction of new products, Ironclad's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of Ironclad's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in Ironclad's filings with the United States Securities and Exchange Commission. For a more detailed description of the risk factors and uncertainties affecting Ironclad, please refer to the Company's recent Securities and Exchange filings, which are available at http://www.sec.gov/. Ironclad undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

  Contacts:

  Ironclad:                            Integrated Corporate Relations:
  Ed Jaeger, CEO                       John Mills / Anne Rakunas
  (310) 643-7800 X106                  (310) 954-1100

  Thomas Walsh, CFO
  (310) 643-7800 X120