Coldwater Creek Adds Senior HR Executive to Management Team

SANDPOINT, Idaho, Nov. 7 /PRNewswire-FirstCall/ -- Coldwater Creek (NASDAQ: CWTR) today announced it has named Brett Avner, Ph.D., to the post of Senior Vice President of Human Resources. He brings more than 25 years of experience in leading large-scale organizational talent management, executive team development and long-term succession planning to the position.

Avner's career spanned several years as a human resources executive in the banking and insurance industries before he joined Victoria's Secret as Vice President of Human Resources, where he was responsible for attracting and developing key talent for a chain of nearly 1,000 retail locations that employed more than 20,000 sales associates. More recently, he held the position of Senior Vice President of Human Resources for Chico's FAS, Inc., where he led the process of developing leadership succession planning and implementing new processes for performance management, compensation and associate retention. In his new position with Coldwater Creek, Avner will report directly to Chairman and Chief Executive Officer Dennis Pence.

"Brett's expertise in organizational development and building a human resources infrastructure to support continued growth will play a key role in our ongoing efforts to establish Coldwater Creek as a premier national women's apparel brand," Pence said. "He brings considerable knowledge of the specialty retail industry, as well as strategic vision to this position. Both of those skills will prove critically important as we move toward our goal of operating a total of 450-500 retail stores across the country."

Coldwater Creek is an integrated triple-sales-channel retailer of women's apparel, jewelry, gifts and accessories through a growing number of full-line retail stores located across the United States, an e-commerce web site at http://www.coldwatercreek.com/ and direct-mail catalogs.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION:

This news release contains "forward-looking statements" within the meaning of the securities laws, including statements regarding the growth of our retail channel. These statements are based on management's current expectations and are subject to a number of uncertainties and risks. Actual results may differ materially. Important factors that could cause actual results to differ materially from estimates or projections contained in the forward-looking statements include, but are not limited to, unexpected or increased costs or delays in the development and expansion of our retail chain and our potential inability to recover these costs due to sluggish sales; our inability to continue to fund our retail expansion with operating cash as a result of either lower sales or higher than anticipated costs, or both; uncertainties related to our shift to a triple-channel model, in particular, the effects of shifting patterns of e-commerce or retail purchases versus catalog purchases; and such other factors as are discussed in our Form 10-Q Quarterly Reports and in our most recent Form 10-K Annual Report filed with the U.S. Securities and Exchange Commission ("SEC"). We believe that these forward-looking statements are reasonable; however, you should not place undue reliance on forward-looking statements, which are based on current expectations and speak only as of the date of this release. We are not obligated to publicly release any revisions to forward-looking statements to reflect events after the date of this release. We provide a detailed discussion of risk factors in periodic SEC filings, and you are encouraged to review these filings in connection with this release.

  Contact:
  COLDWATER CREEK INC.
  David Gunter
  Divisional Vice President of Corporate Communications & Investor Relations
  208-263-2266