SALT LAKE CITY, Nov. 2 /PRNewswire-FirstCall/ -- According to the second annual NRF Foundation/American Express Customer Service Survey, Overstock.com (NASDAQ: OSTK) is one of the nation's top five companies for customer service.
Overstock.com ranked fourth after Amazon.com, Nordstrom and L.L.Bean, followed by Lane Bryant, Boscov's, Kohl's, REI, Lands' End and Macy's. Overstock.com and the rest of the top ten will be honored with the "Customers' Choice" award, given to companies that have achieved a reputation for excellence in customer service. In last year's survey, Overstock.com did not rank within the top 55.
"One of our biggest goals this year has been to improve our customers' shopping experience," said Patrick Byrne, chairman and CEO of Overstock.com. "These results show that our hard work is paying off. The customer is and always will be our number one priority. When they talk, we listen and we act."
According to the survey conducted by BIGresearch, customers' service expectations have risen the most with warehouse clubs (a 3.86 rating this year compared to a 3.58 rating in 2005, a 7.95% increase), discount stores (3.40 vs. 3.21, a 5.88% increase) and online (3.92 vs. 3.71, a 5.75% increase).
"We treat customer feedback like gold," said Byrne. "Nothing's more valuable to our business."
Some of the steps Overstock.com has taken in 2006 to improve customer service include:
* Making it a mission for every employee of the company; customer
feedback is shared with all, and every department acts accordingly to
improve their role in perfecting the customer experience
* Setting up certification and online education programs for customer
care agents to ensure they resolve customer needs as quickly,
efficiently and professionally as possible
* Installing new CRM software by RightNow Technologies to improve
agents' response time to customer inquiries
About Overstock.com
Overstock.com, Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ National Market System and can be found online at http://www.overstock.com/.
About the Survey
The NRF Foundation/American Express 2006 Customer Service survey was designed to gauge consumer attitudes toward retailers' customer service and to provide a listing of the top customer service retailers. The survey, which polled 8,001 consumers, was conducted by consumer marketing intelligence firm BIGresearch from September 6-13, 2006. The consumer poll has a margin of error of plus or minus 1.0 percent. Consumers answered the open ended question, "Which retailer delivers the best customer service?" In order to develop a fair comparison, regardless of a retailer's size or geographic coverage, the consumer survey responses were compared to each retailer's 2005 revenues to develop the overall rankings. The survey data and the process for selecting the winners were reviewed by Professor Martin P. Block, Ph.D., of Northwestern University.
The NRF Foundation (NRFF) is the research and education arm of the National Retail Federation. A non-profit foundation created in 1981, the Foundation conducts industry research, develops education and workforce development programs, professional certification programs and promotes retailing as a career destination.
American Express Establishment Services is the merchant network of American Express which acquires and maintains relationships with millions of merchants that welcome the American Express Card around the globe.
BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes.
Overstock.com is a registered trademark of Overstock.com, Inc. All other trademarks are the property of their respective companies.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding customers' satisfaction and customer service as a priority, and such other risks as identified in our Form 10-K for the year ended December 31, 2005, and all our subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward-looking statements.
Website: http://www.overstock.com/