BooRah Launches Online Reservations for 30,000 Restaurants, Announces Support for OpenID-Based Partner Integration

MOUNTAIN VIEW, Calif., May 29 /PRNewswire/ -- BooRah, the ultimate personalized restaurant review guide today announced that it has expanded its coverage of restaurants with online reservations to 30,000 restaurants in California. Using BookingAngel's voice enabled reservation system, BooRah converts a request for reservation on its website to a phone call at the restaurant; confirmation of the reservation is sent to the user via e-mail. The simplicity of such a system makes it easy to expand coverage without expensive reservation systems or additional equipment at the restaurant's premises. Restaurants start receiving free reservations initially, but can enroll in to the program for as little as $1 per confirmed reservation.

BooRah also announced its support for OpenID, the free and easy way to use a single digital identity across the Internet. Through the use of OpenID framework, BooRah plans to offer consumers a more seamless and hassle-free transaction capability for online reservations, take-out and discount certificate purchases on its website.

"BooRah's bridging the disconnect that exists between savvy consumers demanding convenience, and restaurant owners reluctant to take the plunge into expensive solutions," said Eric Moyer, CEO of BooRah. "With this launch, we've enabled online reservations for a vast swath of restaurants for zero investment."

"We are excited to be launching with BooRah in the US," said Dean McEvoy, CEO of BookingAngel. "We've seen the tremendous potential that's been unleashed with our easy restaurant reservations -- for consumers, it's a simple online form; for restaurant owners, it's a phone call like they're used to receiving and the restaurants love it as they only pay for results."

About BooRah:

BooRah's patent-pending Natural Language Processing technology automatically condenses a comprehensive collection of online reviews from bloggers, professional critics and consumers, and delivers these results in the most relevant fashion to a consumer. BooRah's technology helps local business owners track their reviews reputation online and capitalize on the growing trend of user-generated recommendations. Founded in 2006, BooRah is privately held and based in Mountain View, California.