The Palm Restaurant Shakes Up Its Bar Menu With New Signature Hand-Crafted Cocktails

NEW YORK, April 9, 2008 /PRNewswire/ -- The Palm Restaurant today announced the debut of its first-ever Hand-Crafted cocktail menu, including five new signature drinks designed specifically to complement the restaurant's distinct character, history and atmosphere. These original cocktails, which debut in all Palm Restaurant locations on April 23, combine the finest spirits, liqueurs and juices to provide guests with a cocktail selection and sensory experience like no other. To help in crafting these chic and savory cocktails, the acclaimed steak house enlisted the expertise of celebrity mixologists Willy Shine and Aisha Sharpe, who have previously created drink selections for hotspots including New York City's B.E.D., among many others.

Spearheaded by Executive Vice President Bruce Bozzi Jr., The Palm Restaurant will introduce its new Hand-Crafted Palm Bar menu across all 28 Palm Restaurants nationwide. "Willy and Aisha are true talents behind the bar and we're excited to work with them to introduce these delicious and creative new signature cocktails to our world famous menu. Whether it's a drink at happy hour or an accompaniment to one of our entrees, these new cocktails are guaranteed to please," said Bozzi. "Tapping into Willy and Aisha's talents to introduce our first-ever hand-crafted cocktail menu is the latest step as we continue to grow our happy hour business and introduce new guests to The Palm Experience."

    Shine and Sharpe created the following five hand-crafted cocktails:

                         Palm Hand-Crafted Cocktails

    The Cat's Meow
    The Bee's Knees, the Cream of the Crop ...

Absolut Citron Vodka and St. Germain Elderflower Liqueur lightly muddled with lemon juice and fresh mint, perched on the rocks with a splash of soda

The Vixen

She Lived in a World of Silk and Satin, Cigarette Holders and Endless Nights ...

Belvedere Pomarancza Vodka and Mathilde Peches Peach Liqueur shaken with a blend of fresh orange, lemon juice and apricot preserves, served up and topped with a flamed orange peel

Honeysuckle

Sweet Nectar of the Gods, the Real Story of the Birds and the Bees ...

Hendrick's Gin shaken with fresh lemon and grapefruit juice, a kiss of tonic and the sweet hint of honey, served lying over the rocks

Screaming Mimi

The Irresistible Desire for a Second Encounter ...

Grey Goose Vodka and Cointreau Orange Liqueur gently blended with fresh strawberry puree, lemon juice and kissed with champagne bubbles, served in a strawberry-topped flute

The Gentle Palm

Hot Southern Days Turning into Sultry Nights ...

A soothing blend of muddled blackberry and strawberry, Gentleman Jack Rare Tennessee Whiskey, pomegranate juice and black tea, splashing atop the rocks

Equal parts creativity and expertise, Shine and Sharpe developed The Palm Hand-Crafted cocktails to complement The Palm legacy and famous clientele of celebrities, politicians and business leaders that frequent the restaurant. "Creating intriguing cocktails that offer a unique flavor experience is our passion, and an establishment with as much history and character as The Palm gave us a great deal of inspiration," stated Willy Shine.

About The Palm

The Palm Restaurant proudly serves huge cuts of USDA prime-aged beef, jumbo Nova Scotia lobster and premium seafood, cooked to perfection with service and atmosphere like nowhere else. Known as the "place to see and be seen," the famed walls of each Palm are adorned with the caricatures of celebrities, politicians and socialites who make up its impressive customer base. Through four generations, the two families who opened the original Palm in 1926 on the east side of Manhattan have maintained co-ownership of the restaurant company. The Palm currently has more than 25 restaurants in 24 cities across the United States, Mexico and Puerto Rico. For more information on The Palm, visit www.thepalm.com.