First Financial Network, Inc. to Sell $400 Million Portfolio of Florida Condominium and Apartment Loans

MIAMI, April 30 /PRNewswire/ -- First Financial Network, Inc., the nation's leading loan sale advisor, announced the offering of more than $400 million in real estate loans today. The portfolio is being marketed on behalf of a leading banking institution.

The portfolio consists of 44 loans secured by real estate located primarily in Florida, with a handful of others located in Tennessee and North Carolina. Property types include condominiums, apartments and land located throughout the state, including waterfront locations.

Bliss Morris, President and CEO of First Financial Network, said, "This offering represents the largest of its type in the last several years and is representative of the changing market conditions resulting from the decline in real estate values in the Southeast. This sale provides a rare investment opportunity for both traditional whole loan buyers and domestic and international real estate investors and developers."

Founded in 1989, First Financial Network is the most experienced U.S. loan sale advisory firm, having originally assisted the Resolution Trust Corporation with the disposition of billions in loans during the bailout of the S&L crisis. This experience bodes well as other financial institutions seek to mitigate risk as the economy cycles again into uncertain times.

First Financial Network will market and manage all facets of the sale and will stratify the portfolio into pools based on borrower relationships. A highly targeted marketing campaign will be launched to procure sophisticated purchasers in order to obtain maximum value on the portfolio. The company will utilize its online Loan Trading Platform(TM) to provide qualified investors with immediate access to due diligence information and the opportunity to place bids. Investors will be given the opportunity to bid on individual loans, pools of loans or the entire portfolio.

Investor due diligence is scheduled to begin tomorrow and bids will be taken June 5, 2008. For additional details regarding the offering, please call 405.748.4100 or visit http://www.firstfinancialnet.com.

About First Financial Network:

Since its founding in 1989, FFN has defined the loan sale industry, selling billions of dollars in loans and other assets in 28 countries. The nation's leading loan sale advisor, FFN currently serves more top 25 banking institutions than any other firm in the nation. In addition, the company serves as loan sale advisor for agencies of the Federal government, commercial banks, major foreign banks and other lenders. The company's online Loan Trading Platform(TM) and Metrics(TM), an integrated transaction management system, are used in conjunction with exceptional marketing techniques to achieve optimal value in today's secondary market. For further information, call 405.748.4100 or visit http://www.firstfinancialnet.com.

Media Contact: Merrie Duncan, First Financial Network, Inc.,

                     800.245.8695 or mduncan@firstfinancialnet.com