LandAmerica AgentXtra(SM) Program Celebrates Its Third Anniversary of Helping Agent Partners Grow Their Businesses

RICHMOND, Va., Aug. 6 /PRNewswire-FirstCall/ -- LandAmerica Financial Group, Inc. (NYSE: LFG) , Fortune magazine's number one Most Admired company in the mortgage services industry, this month celebrates the third anniversary of the successful LandAmerica AgentXtra(SM) Program, a first-of-its-kind program that helps the company's Agent Partners grow their businesses.

The LandAmerica AgentXtra Program features a comprehensive menu of 28 customized solutions spanning Executive, Support, Technology, and Transaction Services. Executive Services help agents achieve business expansion or get their businesses back on track. Support Services help them boost the efficiency of their daily operations. Technology Services put agents on the leading edge of technological innovation -- then keeps them there. And Transaction Services enable agents to save time and money while serving their customers better.

"AgentXtra allows our Agent Partners to pick and choose the solutions they want so they can tailor the program to the specific needs of their businesses," said Ken Astheimer, President -- LandAmerica Agency Services. "Our agents' needs are as different as the markets they serve. By recognizing this, we're able to make the tools we offer even more valuable to them." The program's flexibility allows it to serve agents conducting business in multiple states as well as those serving a single community. AgentXtra's growing popularity is evidenced by the fact that the number of agents using the program has doubled in the last 12 months.

Jackie Bunting, Vice President -- AgentXtra Program Manager, says a primary reason for the program's popularity is that LandAmerica excels at surveying its agents to find solutions that help give them a competitive advantage in the marketplace. According to Bunting, "We've organized a 15-member New Product Development Task Force that works directly with agents to make sure LandAmerica has insight into the challenges they're facing. This enables us to create more effective products and services to offer them."

For example, LandAmerica surveyed over 3000 Agent Partners in 2006 and recognized a need for additional education and training specializing in sales and marketing. In response, LandAmerica established an alliance with a sales consultant to distribute monthly newsletters providing actionable strategies for agents to use in growing their businesses.

The company also conducts an audio presentation every other month on topics such as Closing the Generational Gap: Recruiting and Retaining the Right People, Building a Sales Organization, Developing and Executing a Strategic Business Plan, and Measuring and Managing Your Business Plan.

Bunting says LandAmerica will be introducing more solutions as part of its AgentXtra Program later this year.

For information about the LandAmerica AgentXtra Program, contact Jackie Bunting, Vice President -- AgentXtra Program Manager, at (804) 267-8442 or jbunting@landam.com.

About LandAmerica Financial Group, Inc.

LandAmerica Financial Group, Inc. is a leading provider of real estate transaction services with over 900 offices and a network of more than 10,000 active agents. LandAmerica serves agent, residential, commercial, and lender customers throughout the United States, Mexico, Canada, the Caribbean, Latin America, Europe, and Asia. LandAmerica is recognized as number one in the mortgage services industry on Fortune's 2007 list of America's Most Admired Companies.