SADD and BusRadio Announce Public Service Partnership

BOSTON, May 6 /PRNewswire/ -- SADD (Students Against Destructive Decisions), the preeminent peer-to-peer youth education, prevention and activism organization in America, and BusRadio, a national radio network that brings age-appropriate music, news and public service messages to 1 million youth during their daily bus ride, today announced a new partnership that will bring SADD's messages to BusRadio's expansive young audience of elementary, middle and high school-aged students.

The partnership will provide valuable support to SADD's mission of empowering young people to make informed and positive decisions in their lives through a series of public service messages aired on BusRadio's exclusive national youth-friendly radio network. SADD is dedicated to preventing destructive decisions, particularly underage drinking, substance abuse, risky and impaired driving, and teen violence and suicide.

"SADD is pleased to team up with BusRadio as we work to provide students with education and prevention tools to help them deal with the challenges in their daily lives," said Penny Wells, SADD president and executive director. "BusRadio's wide reach among young people will allow SADD to spread its message of empowerment to even more young people."

"BusRadio is thrilled to be a part of SADD's mission to inspire students to make positive decisions in their lives. We understand the importance of providing young people with constructive information, resources, and encouragement and look forward to helping SADD spread this message," said Steven Shulman, president and co-founder of BusRadio.

About BusRadio

BusRadio is a national radio network that brings age-appropriate music, original programming, and public service messages to more than 1 million listeners between the ages of 6 and 18 every weekday during their daily bus ride. BusRadio reaches more than 10,000 buses in 160 school districts in 24 states. BusRadio is the fastest growing national media network in the youth music space, a better alternative to inappropriate FM radio programming, and a vital safety partner with school districts across America. BusRadio provides a safer bus ride for students by providing school districts with valuable safety features that help minimize driver distractions, and keep students seated, well-behaved and occupied in a positive way. BusRadio's technology features GPS, driver panic buttons tied directly to local emergency services, and internal and external PA systems on every bus. Visit www.busradio.net for more information and to listen to BusRadio programming.

About SADD

For more than 25 years, SADD (Students Against Destructive Decisions) has been committed to empowering young people to lead education and prevention initiatives in their schools and communities. Founded as Students Against Driving Drunk in 1981, SADD has become the nation's preeminent t peer-to-peer youth education, prevention, and activism organization with nearly 10,000 chapters in middle schools, high schools, and colleges nationwide. SADD now highlights prevention of many destructive behaviors that are harmful to young people, including underage drinking, substance abuse, risky and impaired driving, and teen violence and suicide. For more information about SADD, visit www.sadd.org.

    Media contacts:
    Stacey Hart, SADD
    (508) 481-3568
    shart@sadd.org

    Wesley Eberle, BusRadio
    (617) 827-4229
    weberle@oneillandassoc.com