MediaBank's Anne Marie Checcone Speaking at Newspaper Association of America's NEXPO Conference

CHICAGO and WASHINGTON, April 10 /PRNewswire/ -- As part of its continued commitment to the advertising industry and more efficient practices in the media buying space, MediaBank, a leading provider of integrated procurement technology and advanced analytics to the advertising industry, today announced that Anne Marie Checcone, senior vice president of operations, will be sitting on the AdsML "In Practice" Showcase at the Newspapers Association of America's NEXPO 2008 conference. Checcone will provide insight into how MediaBank and its products align with the goals and mission of The AdsML consortium, and the industry's broader objectives of harnessing technology to provide for more efficient and effective workflow.

The AdsML consortium was created with the mission of developing the first comprehensive, global standard for end-to-end advertising workflow. These standards focus on the means by which data is exchanged for all types of media and through all stages of an advertisement's life cycle. The AdsML standards apply to all advertising sectors and aim to enhance the efficiency of the advertising process and facilitate integration at systems and data levels. The AdsML "In Practice" Showcase will provide attendees with practical information on how the standards can be implemented and focus on real-world examples of the standards in use.

"The entire MediaBank team is committed to the development of industry standards and promoting the connectivity and interoperability of technology being used in all stages of media buying," said Checcone. "Working toward a system in which all phases of the process are integrated will improve efficiency in the industry and help us all work better. I am excited to share our experience and knowledge in this area gained through MediaBank's development of open, integrated solutions for the industry."

MediaBank recently announced the expansion of MediaBank O|X, a fully-integrated technology platform that enables media buyers to manage media billing, media tracking, and advanced analytics across all advertising channels -- analog, Web-based and digital media -- utilizing a single platform capable of integrating data and systems from a variety of sources. The company is committed to developing products that allow for the efficient, simple management of the entire media buying and analytics process.

"In my experience with Boston Consulting Group, I worked to drive operational efficiencies and a positive bottom-line impact for companies across a broad range of industries," said Checcone. "MediaBank is leading the charge in bringing efficiency to the advertising world through the continued expansion of our advanced technology platform."

The AdsML "In Practice" Showcase will take place at the NEXPO 2008 conference, Sunday, April 13, from 1:30 - 3:30 EDT in room 145 AB of the Washington Convention Center.

About MediaBank, LLC

Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types, complemented by the MediaBank I|Q database and data warehousing system. The MediaBank A|X platform provides advanced analytics and predictive modeling, and the MediaBank X|G platform offers a new and innovative way for media buying transactions to take place. For more information on MediaBank, visit: http://www.mbxg.com.

     Contact:
     Jordan Rittenberry
     Edelman for MediaBank
     312-233-1226
     jordan.rittenberry@edelman.com