BusinessWeek Names Carl R. Fischer IV Vice President, Communications & Global Brand Development

NEW YORK, April 7, 2008 /PRNewswire/ -- BusinessWeek announced today that Carl R. Fischer IV has been named Vice President of Communications and Global Brand Development. In this new role, Mr. Fischer is responsible for the strategy and direction of all communications and public relations efforts for the BusinessWeek franchise, including BusinessWeek magazine, BusinessWeek.com, and the brand's mobile, video, and TV offerings. In addition, he will help drive the development of the BusinessWeek brand through strategies and initiatives that meet specific business goals, as well as audience and advertiser needs.

"As BusinessWeek has grown to encompass new media and new audiences, we've recognized the need for a strong leader to drive programs that effectively communicate and further strengthen our brand," said Keith Fox, President of BusinessWeek. "Carl's expertise in brand-building and strategic communications will play an instrumental role in raising our profile in the industry, the media, and among other key audiences."

Mr. Fischer joins BusinessWeek from Robinson Lerer & Montgomery (RLM), where he was a Senior Vice President, providing strategic counsel to corporate executives and developing and managing corporate positioning campaigns, internal communications programs and reputation management strategies for several leading companies. Prior to joining RLM in 2006, Carl was Senior Vice President of Corporate Communications for iVillage Inc., a division of NBC Universal, where he oversaw corporate and consumer public relations, investor and analyst relations, and employee communications. He has also held positions with the Abernathy MacGregor Group, Edelman Public Relations Worldwide, and MRM Gillespie.

Mr. Fischer holds a bachelor's degree in psychology from Hobart College, where he served as a Writing Fellow.

About BusinessWeek

BusinessWeek is a leading global business media organization, providing unparalleled insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by The McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.9 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek Weekend delivers important business, consumer and financial news to television viewers every week.