Does Your Business Suffer From Short-Termism?

MINNEAPOLIS, Feb. 15 /PRNewswire/ -- In 1993 Don Peppers and Martha Rogers, Ph.D., issued their first radical challenge to business with their book The One to One Future: Building Relationships One Customer at a Time. One-to-one marketing seemed outrageously ambitious at the time, but no longer. Now it's exactly what all smart companies are trying to do.

Their latest challenge to business thinking -- backed up by seven best-selling books in the past 15 years -- is Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism. With keen perception, research and lively anecdotes, Peppers and Rogers gleefully slaughter three sacred cows of business, right in front of their readers' eyes. These are the "rules to break":

    --  The best measure of success for your business is current sales and        profit.    --  With the right sales and marketing effort, you can always get more        customers.    --  Company value is created by offering differentiated products and        services.

Their dozen "laws to follow" focus on overcoming short-termism by building customer trust, engaging and enabling employees, and encouraging both dissent and innovation.

Stephen M. R. Covey, author of The Speed of Trust: The One Thing That Changes Everything, calls Rules and Laws "a fascinating, highly readable synthesis of business principles, technology, sociology and common sense." And John Deighton, the Harold M. Brierley Professor of Business Administration at Harvard Business School, said, "In this inspiring yet irreverent book, Peppers and Rogers mine their deep consulting experience and come up with guidance on the most important business issues of our time. It's counsel that's readable and reliable."

Rules to Break has a publishing date of February 15 and will be available in stores and through traditional online services including 800CEOREAD.com and Amazon.com.

Don Peppers and Martha Rogers are founding partners of Peppers & Rogers Group, the 1 to 1 Strategy division of Carlson Marketing dedicated to helping its clients improve business performance by acquiring, retaining and growing profitable customers.

Check out http://www.rulesandlaws.com for additional information.