'Look for the Good' Campaign - Unity Church Launches Movement to Counter Presidential Campaign Negativity

LEES SUMMIT, Mo., Feb. 4 /PRNewswire-USNewswire/ -- The Association of Unity Churches International has launched an election-year turnabout on "hear no evil, see no evil, speak no evil" with a campaign to "Look for the Good" in candidates' words. "Look for the Good" encourages people to listen for what is right and good, and ignore accusations and negativity.

"The concept of looking for the good goes beyond the presidential campaign and can affect our everyday lives," says James Trapp, President and CEO of the Association. "It's simply not dwelling on what is wrong, and recognizing what is right. If it is true that what we put out into the world is what comes back to us many fold, this way of thinking could truly change our lives and the lives of those around us."

The Association distributed radio spots to hundreds of radio stations around the country with a request to air them as PSAs. Print ads also will appear in select newspapers and magazines.

The Association launched a website, www.lookforthegood.org, where visitors can add to a running blog, download posters, bumper stickers, and post-it-notes, and listen to the radio spots.

The Association also has mailed packages directly to the presidential campaign offices and candidates themselves containing all the items from the website, and is urging them to embrace "Look for the Good" ideals during the presidential campaign.

One blogger on the "Look for the Good" website wrote, "I've noted with interest that at least one candidate -- a leader in the polls -- has commented on the need to let voters know what the party and the candidate is FOR, not what they are against ... I like to think that our announcements did make a positive impact."

About Look-for-the-Good

The Association of Unity Churches International launched the Look for the Good campaign to promote a positive response to negative campaigning, and to serve as a guideline for everyday living. It suggests focusing on the positive attributes of the candidates and their messages and ignoring negative statements. The Unity movement was founded in the late 1800's and in 1966 the Association was formed. There are 1,000 Unity churches, centers and study groups worldwide. There is no connection with the Unitarian Church. More information may be found at www.unity.org.

Contact: Ann Baker

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