Hands-On Mobile(TM) Revolutionizes Mobile Development with Launch of Mobilize It! Initiative

SAN FRANCISCO, Oct. 22 /PRNewswire/ -- Hands-On Mobile, Inc., a leading global publisher of mobile games and applications, today announced the Mobilize It! (TM) initiative, a tool set that includes the Hands-On Developer Network (HDN). The HDN brings mobile development to the mass market by enabling rapid development and publishing of rich mobile applications that work across carriers and mass market handsets.

Hands-On Mobile is a proven innovator in mobile gaming with its breakthrough technology that has powered award winning connected games such as World Poker Tour(R) Texas Hold 'Em 2. This dedication to innovation has led to the HDN. The HDN enables content developers to use the same industry leading tools that Hands-On uses to deliver its own applications such as Susan Miller's Astrology Zone(R) Premier and Hands-On Mobile's new content portal MixT.

"Releasing our tools to the developer community will help create more compelling and diverse mobile content," says Michael Temkin, chief technology officer and executive vice president of operations, Hands-On Mobile. "Additionally, Hands-On continues to provide robust solutions to help major brands, content owners and carriers create rich mobile experiences that their users demand, while monetizing their products in new ways."

Developers can now create applications with the rich user experience of a client and with all the benefits of simple Web based development and deployment techniques. With the HDN platform, a developer no longer needs to have extensive knowledge of mobile technology. Content owners are now free to deliver dynamic mobile offerings without forcing subscribers to download new applications for an updated experience.

HDN Provides Unmatched Content Flexibility and Distribution Benefits

As companies attempt to mobilize their content, they encounter the challenges associated with managing the lengthy development process and complexities inherent within the mobile landscape, all at the risk of shifting market conditions and the evaporation of revenue generating opportunities. The HDN platform decreases development complexity and gives content owners unsurpassed flexibility that creates multiple revenue opportunities all while reducing time to market.

MixT Brings the Power of the Connected Hands-On Network Alive

Hands-On Mobile's new content portal, MixT, delivers the best content from the Web with an experience designed specifically for the mobile phone. Consumers pick and choose the content they want by customizing their own home screen with leading brands and content developers from the HDN. Content from industry leaders like Yelp(R), Twitter(TM), Associated Press(R), and mywaves(TM) are all rich in functionality and have an unsurpassed user experience. New content from the HDN will be published into the MixT content directory enabling users to personalize their experience with the best content from the mobile world.

"At mywaves, we offer the most comprehensive selection of Web video to mobile users. The MixT application gives us greater access to more phones and more users, through Hands-On's deep distribution network," says Susan Cashen, mywaves vice president of marketing. "MixT makes the best entertainment content available to the mobile world and being integrated into that application gives even more consumers the chance to experience mywaves on the go."

"When you're in a new neighborhood, local knowledge is critical to finding the best restaurants, shops and things to do," said Jeremy Stoppelman, Yelp chief executive officer. "The Yelp Mobile site at m.yelp.com brings over 1.7 million local reviews to those people with WAP-enabled phones ... and we are now delighted to see Hands-On Mobile bringing these same yelper reviews to people using a full range of mobile devices."

HDN Offers Publishers Both Distribution and Revenue Opportunities

The HDN publishing platform provides a variety of ways for developers to distribute and monetize their offerings. Developers may monetize their offerings by enabling their applications with single download fees, monthly recurring charges, premium content purchasing, and advertising. Additionally, developers may choose to market their offerings directly from their own distribution channels by using the HDN vending machines and through Hands-On Mobile's robust distribution network increasing revenues for both developers and carriers.

The HDN Platform is Highly Scaleable and Proven

Hands-On has years of experience building and deploying connected games and applications. The Hands-On networking layer, which is core to the HDN platform, supports millions of users today with games like World Poker Tour Texas Hold 'Em 2. Susan Miller's Astrology Zone Premier, live today on AT&T and coming soon on Sprint, Verizon and Alltel, utilizes the same platform as the HDN. Other products will be found on carrier decks by the end of November 2007.

About Hands-On Mobile

Hands-On Mobile, Inc. (www.handson.com) is a leading global publisher of mobile entertainment products. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBC Universal, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile please visit www.HandsOn.com.