AP Selects SchemaLogic to Manage Its Content Tags For News Delivery

KIRKLAND, Wash., July 16 /PRNewswire/ -- SchemaLogic, the leading provider of Business Semantics Management (BSM) solutions for digital media and publishing companies, has been selected by The Associated Press to manage content tags used to describe the millions of AP news images, text files and video delivered to its global customer base, using the SchemaLogic Enterprise Suite. (See SchemaLogic's related announcement today, "SchemaLogic Delivers First Business Semantics Management Solution for Media and Publishing Enterprises")

Jeff Dirks, SchemaLogic president and CEO, who announced the agreement with AP today, said: "We believe we understand what content providers face in controlling and organizing their information assets. We are thrilled to be working together with AP to manage the vast amount of content tags and content relationships that exist within their organization. AP is the leading global news provider and we look forward to continuing our work together and to apply our expertise in business semantics to help them create new revenue possibilities in the coming months."

The SchemaLogic solution provides a framework that enables AP to model the structures and relationships of the tags that describe media content. The solution enables dynamic changes to the model through a Web-based governance and collaboration process that allows participation across the organization and facilitates the development and enrichment of the tagging model in a constantly changing environment. The SchemaLogic solution enables editorial tools, auto-tagging software, search engines and portals to store, access, and create content using a consistent global model of the tags that describe the media assets within the organization.

"We are always looking to find ways to provide top-quality services for our customers," said Amy Sweigert, director of Information Management at AP. "With SchemaLogic, we have implemented a common tagging vocabulary across our entire organization to help organize and manage our content, providing a way for us to leverage the full value of our information assets. We believe this implementation will enable us to further provide valuable services for our customers now and into the future."

The digital media and publishing market is experiencing a major shift as many syndicated content providers work to compete against the myriad of open source content available on the Internet. In order to maintain their competitive advantage and fully leverage the value of their content repositories, providers are working to deploy highly efficient information access and delivery systems. For these systems to efficiently exchange and distribute content they must have agreement on the terms, or content tags, used to describe text files, videos and images. By using SchemaLogic to establish and manage a common, system-wide tagging criteria and enabling the definition of rich content relationships, they can access the full value of their information, and also design new, highly relevant content streams to improve competitive advantage, maximize revenue, and create new ways to provide services to their customers.

About SchemaLogic

SchemaLogic is an information management company specializing in Business Semantics Management. We enable Global 5000 companies to harness the value of their corporate information assets for competitive advantage. Unlike search, auto-classification, or content management solutions, SchemaLogic provides customers with the ability to connect the separate languages used across the enterprise that describe corporate information. This new enterprise language, or Semantic, unifies corporate information management systems, enabling employees to find everything about a subject, no matter how it has been described. SchemaLogic has licensed its solution to some of the best known and largest companies in the world. For more information about SchemaLogic, call 425-885-9695 or visit http://www.schemalogic.com/.