Fast Food Nation in Denial

NEW YORK and DULLES, Va., June 21 /PRNewswire/ -- Despite eating habits that include consuming fast food at least once a week and turning to junk food in times of stress, an overwhelming majority of American mothers are not concerned with their child's weight finds a new poll from Woman's Day Magazine (womansday.com) and AOL Food (food.aol.com)*. According to the findings, 36% stated they eat fast food at least once a week, with 16% stating they consume it two or more times a week. A majority (59%) admitted they are most likely to reach for junk food when they are stressed, with cookies and candy ranking as most popular.

Despite these poor eating choices, a surprising 79% are not concerned with their children's weight. The poll, which surveyed over 2,500 American women, provides insight into the eating habits and concerns of American women. The complete findings are highlighted in the June 19 issue of Woman's Day magazine, on newsstands today, and online at http://www.womansday.com/community.

When examining the cost of eating healthy, 80% stated they believed eating healthier would be easier if cost weren't an issue; yet 85% stated their actual eating habits were not influenced at all or only a little by the cost.

  Other key findings include:

  -- 43% admit to only sticking to a diet for a week before cheating
  -- 32% eat something they regret later almost every single day
  -- Only 21% say they've never really dieted
  -- 50% often skip at least one major meal and graze throughout the day
  -- Despite nutritionists suggestions that diners ask for reduced portions
     when eating out, only 17% have asked their waiter for a smaller
     portion

*Note on findings -- Poll was conducted on AOL.com from March 15, 2007 - April 15, 2007

About Woman's Day magazine:

Reaching 21 million readers, Woman's Day is a newsstand leader in the women's service field selling an average of 1.4 million copies every three weeks. Publishing 17 issues each year, the magazine covers topics common to all women -- health, fashion, home decorating, food, family, fitness, relationships, and entertainment.

About AOL

AOL(R) is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services runs one of the country's largest Internet access businesses, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.