Playboy Enterprises Inc. Reports Results for Fourth Quarter and Full Year 2006

Playboy Enterprises Inc. Reports Results for Fourth Quarter and Full Year 2006

CHICAGO, Feb. 13 /PRNewswire-FirstCall/ -- Playboy Enterprises, Inc. (PEI) (NYSE: PLA) today reported net income for the fourth quarter ending December 31, 2006, of $3.7 million, or $0.11 per basic and diluted share, in line with the company's 2006 financial guidance, compared to net income for the 2005 fourth quarter of $4.6 million, or $0.14 per basic and diluted share. The 2006 fourth quarter results included a $1.8 million charge related to a legal settlement; $0.8 million in additional expense due to modifications to how the company accounts for certain trademark costs and carriage agreements and a $2.6 million tax benefit related to the carriage agreement modification.

Fourth quarter operating income totaled $3.1 million in 2006 versus $7.3 million in 2005 on revenues of $86.2 million and $91.0 million, respectively. The Licensing and Publishing Groups showed improved operating results in the 2006 quarter compared to the prior year, but the gains were more than offset by lower Entertainment Group income due to weakness in the domestic TV business and a litigation settlement. The fourth quarter 2006 results also were positively affected by lower variable compensation expense compared to 2005.

The company said that, effective with the 2006 fourth quarter, it has begun expensing certain trademark costs, which were previously being capitalized, and has begun amortizing certain TV carriage agreements, which were previously determined to be indefinite lived. These modifications will result in higher recorded expenses for these items going forward and are expected to reduce future reported earnings by approximately $3.3 million, or $0.10 per basic and diluted share, in 2007.

For the year ended December 31, 2006, PEI reported net income of $2.3 million, or $0.07 per basic and diluted share, compared to a net loss in 2005 of $0.7 million, or $0.02 per basic and diluted share. Operating income in 2006 was $9.1 million, versus $30.9 million in the prior year, on a 2% decline in revenues to $331.1 million.

PEI Chairman and Chief Executive Officer Christie Hefner said: "Looking at the quarter, continued strong profit growth in Licensing and a significant improvement in Publishing results helped us deliver on our guidance for full year 2006. While the year clearly has been challenging for the domestic TV and magazine businesses, growth in our licensing, online, international TV and mobile initiatives support our belief that these businesses will drive the company's performance going forward.

"As we look at 2007, we expect the Licensing Group again to report revenue and profit growth of 15 - 20% year over year. In addition to our Palms Casino Resort agreement, we will benefit from continued growth of our merchandising business into new territories and categories as well as expansion of our retail stores.

"At the same time, it is clear that the publishing and domestic TV businesses will remain under pressure. Magazine trends, which include a weak newsstand market and competition for advertising from non-print media, are well documented. We are seeing a good start on the advertising side and the anticipated ad revenue growth, combined with the cost reductions initiatives we have taken, should allow us to keep the 2007 Publishing loss at recent levels. As we previously have discussed, domestic TV remains challenging, impacted by a number of factors including reduced market share resulting from the adoption of video-on-demand technology and the loss of exclusivity on one of the satellite services. As a consequence, although we do not yet have definitive data on the new networks launched in November, it appears likely that domestic TV revenues will be lower in 2007 versus 2006," Hefner said.

Entertainment

The Entertainment Group reported fourth quarter 2006 segment income of $4.7 million, down from $12.3 million in the prior year, primarily due to lower profits in the domestic TV business. Revenues were down 8% to $52.1 million.

Domestic TV revenues declined 18% in the 2006 fourth quarter. Revenues from video-on-demand and from Playboy TV subscriptions increased, but these gains were more than offset by lower satellite and cable pay-per-view revenues. Fourth quarter domestic TV profits also were negatively affected by a litigation settlement, which resulted in a $1.8 million charge, and by a $0.3 million charge related to a change in the estimated useful lives of certain carriage agreements.

In the 2006 fourth quarter, international revenues were off slightly compared to the prior year period due to lower third-party sales. In online, the growth in fourth quarter 2006 subscription revenues was more than offset by the decrease in e-commerce revenues resulting from our strategic decision to outsource our Spice catalog and website. Revenues from other businesses rose, reflecting the launch of Playboy Radio and higher online advertising revenues.

Publishing

The Publishing Group narrowed its segment loss to $0.5 million in the 2006 fourth quarter, a significant improvement from the $3.1 million loss in the 2005 fourth quarter, in spite of a $1.5 million decline in revenues to $25.2 million during the same time periods. Increased advertising revenues combined with lower editorial and marketing expenses at Playboy magazine primarily were responsible for the improved year-over-year results.

The company said that it expects advertising revenues to be up approximately 22% in the first quarter of 2007 compared to last year.

Licensing

The Licensing Group's fourth quarter 2006 segment income rose 16% to $5.9 million versus the prior year, as revenues were up 21% to $8.9 million. The first quarter of results from the Playboy venue at the Palms Casino Resort in Las Vegas drove the gains in quarterly revenues and profits.

Corporate Administration and Promotion and Other

Corporate Administration and Promotion fourth quarter 2006 expense was $7.0 million, essentially flat compared to the prior year. The 2006 quarterly results also included a $0.5 million charge related to expensing certain trademark costs, which were previously being capitalized.

PEI also recorded in the 2006 fourth quarter a tax benefit of $2.6 million, which was related to the modification to the way certain TV carriage agreements are amortized, which resulted in a reduction in the valuation allowance for deferred tax assets. As a result, fourth quarter 2006 taxes were a benefit of $1.8 million versus expense of $1.2 million in the prior year quarter.

Additional information regarding fourth quarter 2006 earnings will be available on the earnings release conference call, which is being held today, February 13, at 11:00 a.m. Eastern /10:00 a.m. Central. The call may be accessed by dialing 800-909-5202 (for domestic callers) or 1-785-830-7975 (for international callers) and using the password: Playboy. In addition, the call will be webcast. To listen to the call, please visit http://www.peiinvestor.com/ and select the Investor Relations section.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment website; and licenses the Playboy trademark internationally for a range of consumer products and services.

FORWARD-LOOKING STATEMENTS

This release contains "forward-looking statements," including statements, as to expectations, beliefs, plans, objectives and future financial performance, and assumptions underlying or concerning the foregoing. We use words such as "may," "will," "would," "could," "should," "believes," "estimates," "projects," "potential," "expects," "plans," "anticipates," "intends," "continues" and other similar terminology. These forward-looking statements involve known and unknown risks, uncertainties and other factors, which could cause our actual results, performance or outcomes to differ materially from those expressed or implied in the forward-looking statements. The following are some of the important factors that could cause our actual results, performance or outcomes to differ materially from those discussed in the forward-looking statements:

  (1)  Foreign, national, state and local government regulations, actions or
       initiatives, including:
       (a)  attempts to limit or otherwise regulate the sale, distribution
            or transmission of adult-oriented materials, including print,
            television, video and online materials,
       (b)  limitations on the advertisement of tobacco, alcohol and other
            products which are important sources of advertising revenue for
            us, or
       (c)  substantive changes in postal regulations which could increase
            our postage and distribution costs;
  (2)  Risks associated with our foreign operations, including market
       acceptance and demand for our products and the products of our
       licensees;
  (3)  Our ability to manage the risk associated with our exposure to
       foreign currency exchange rate fluctuations;
  (4)  Changes in general economic conditions, consumer spending habits,
       viewing patterns, fashion trends or the retail sales environment
       which, in each case, could reduce demand for our programming and
       products and impact our advertising revenues;
  (5)  Our ability to protect our trademarks, copyrights and other
       intellectual property;
  (6)  Risks as a distributor of media content, including our becoming
       subject to claims for defamation, invasion of privacy, negligence,
       copyright, patent or trademark infringement, and other claims based
       on the nature and content of the materials we distribute;
  (7)  The risk our outstanding litigation could result in settlements or
       judgments which are material to us;
  (8)  Dilution from any potential issuance of common stock or convertible
       debt in connection with financings or acquisition activities;
  (9)  Competition for advertisers from other publications, media or online
       providers or any decrease in spending by advertisers, either
       generally or with respect to the adult male market;
  (10) Competition in the television, men's magazine, Internet, new
       electronic media and product licensing markets;
  (11) Attempts by consumers or private advocacy groups to exclude our
       programming or other products from distribution;
  (12) Our television, Internet and wireless businesses' reliance on third
       parties for technology and distribution, and any changes in that
       technology and/or unforeseen delays in its implementation which might
       affect our plans and assumptions;
  (13) Risks associated with losing access to transponders or technical
       failure of transponders or other transmitting or playback equipment
       that is beyond our control and competition for channel space on
       linear television platforms or video-on-demand platforms;
  (14) Failure to maintain our agreements with multiple system operators and
       direct-to-home operators on favorable terms, as well as any decline
       in our access to, and acceptance by, direct-to-home and/or cable
       systems and the possible resulting deterioration in the terms,
       cancellation of fee arrangements or pressure on splits with operators
       of these systems;
  (15) Risks that we may not realize the expected increased sales and
       profits and other benefits from acquisitions;
  (16) Any charges or costs we incur in connection with restructuring
       measures we may take in the future;
  (17) Risks associated with the financial condition of Claxson Interactive
       Group, Inc., our Playboy TV-Latin America, LLC, joint venture
       partner;
  (18) Increases in paper, printing or postage costs;
  (19) Risks associated with certain minimum revenue amounts under our cable
       distribution agreements;
  (20) Effects of the national consolidation of the single-copy magazine
       distribution system;
  (21) Effects of the national consolidation of television distribution
       companies (e.g. cable multiple system operators, satellite platforms
       and telecommunications companies); and
  (22) Risks associated with the viability of our subscription-, on demand-
       and e-commerce-based Internet model.


More detailed information about factors that may affect our performance may be found in our filings with the Securities and Exchange Commission, which are available at http://www.sec.gov/ or in the Investor Relations section of our website. We undertake no obligation to publicly update any forward- looking statements, whether as a result of new information, future events or otherwise.

                          Playboy Enterprises, Inc.
         Condensed Consolidated Statements of Operations (Unaudited)
                   (In millions, except per share amounts)

                                                         Quarters Ended
                                                          December 31,
                                                    2006               2005
  Net revenues
  Entertainment:
     Domestic TV                                   $18.8              $23.1
     International                                  14.4               14.6
     Online subscriptions and e-commerce            14.9               16.1
     Other                                           4.0                3.0
  Total Entertainment                               52.1               56.8
  Publishing:
     Playboy magazine
       Subscription                                 11.0               12.1
       Newsstand                                     2.4                2.5
       Advertising                                   8.2                7.3
       Total Playboy magazine                       21.6               21.9
     Special editions and other                      2.0                3.1
     International                                   1.6                1.7
  Total Publishing                                  25.2               26.7
  Licensing:
     International licensing                         6.2                5.5
     Domestic licensing                              1.5                1.5
     Marketing events                                0.2                0.3
     Other                                           1.0                0.2
  Total Licensing                                    8.9                7.5

     Total net revenues                            $86.2              $91.0

  Net income
  Entertainment                                     $4.7              $12.3
  Publishing                                        (0.5)              (3.1)
  Licensing                                          5.9                5.1
  Corporate Administration and Promotion            (7.0)              (6.9)

     Segment income                                  3.1                7.4

  Restructuring expenses                               -               (0.1)

     Operating income                                3.1                7.3

  Investment income                                  0.6                0.8
  Interest expense                                  (1.4)              (1.5)
  Amortization of deferred financing
   fees                                             (0.1)              (0.1)
  Minority interest                                    -               (0.5)
  Other, net                                        (0.3)              (0.2)

  Income before income taxes                         1.9                5.8

  Income tax benefit (expense)                       1.8               (1.2)

  Net income                                        $3.7               $4.6

  Weighted average number of common
   shares outstanding
     Basic                                        33,214             33,119
     Diluted                                      33,268             33,451


  Basic and diluted earnings per common
   share                                           $0.11              $0.14


  Note:  Certain reclassifications have been made to conform to the current
         presentation.



                          Playboy Enterprises, Inc.
         Condensed Consolidated Statements of Operations (Unaudited)
                   (In millions, except per share amounts)

                                                      Twelve Months Ended
                                                          December 31,
                                                    2006               2005
  Net revenues
  Entertainment:
     Domestic TV                                   $82.5              $98.6
     International                                  55.7               52.1
     Online subscriptions and e-commerce            52.1               46.9
     Other                                          10.7                6.4
  Total Entertainment                              201.0              204.0
  Publishing:
     Playboy magazine
       Subscription                                 45.4               49.4
       Newsstand                                     9.8               10.5
       Advertising                                  25.5               29.5
       Total Playboy magazine                       80.7               89.4
     Special editions and other                      9.8               10.5
     International                                   6.6                6.6
  Total Publishing                                  97.1              106.5
  Licensing:
     International licensing                        22.8               19.0
     Domestic licensing                              5.4                5.2
     Marketing events                                3.0                3.0
     Other                                           1.8                0.5
  Total Licensing                                   33.0               27.7

     Total net revenues                           $331.1             $338.2

  Net income (loss)
  Entertainment                                    $23.3              $41.1
  Publishing                                        (5.4)              (6.5)
  Licensing                                         18.9               16.0
  Corporate Administration and Promotion           (25.7)             (19.6)

     Segment income                                 11.1               31.0

  Restructuring expenses                            (2.0)              (0.1)

     Operating income                                9.1               30.9

  Investment income                                  2.4                2.2
  Interest expense                                  (5.6)              (7.0)
  Amortization of deferred financing
   fees                                             (0.5)              (0.6)
  Minority interest                                    -               (1.6)
  Debt extinguishment expenses                         -              (19.3)
  Other, net                                        (0.6)              (1.3)

  Income before income taxes                         4.8                3.3

  Income tax expense                                (2.5)              (4.0)

  Net income (loss)                                 $2.3              $(0.7)

  Weighted average number of common
   shares outstanding
     Basic                                        33,171             33,163
     Diluted                                      33,276             33,163


  Basic and diluted income (loss) per
   common share                                    $0.07             $(0.02)


  Note:  Certain reclassifications have been made to conform to the current
         presentation.



    PLAYBOY ENTERPRISES, INC.
    Reconciliation of Non-GAAP Financial Information (in millions of
    dollars)

                               Fourth Quarter Ended    Twelve Months Ended
                                   December 31,           December 31,

                                                 %                      %
    EBITDA and Adjusted                       Better/                Better/
     EBITDA                     2006    2005  (Worse)   2006    2005 (Worse)
      Net Income (Loss)         $3.7    $4.6   (19.6)   $2.3   $(0.7)   ---
      Adjusted for:
        Income Tax Expense
         (Benefit)              (1.8)    1.2     ---     2.5     4.0   37.5
        Interest Expense         1.4     1.5     6.7     5.6     7.0   20.0
        Amortization of
         Deferred Financing
         Fees                    0.1     0.1     ---     0.5     0.6   16.7
        Equity in Operations
         of Investments          0.2     0.1  (100.0)    0.1     0.4   75.0
        Depreciation and
         Amortization           10.7    10.2    (4.9)   44.1    43.1   (2.3)
      EBITDA (1)                14.3    17.7   (19.2)   55.1    54.4    1.3
      Adjusted for:
        Cash Investments in
         Television
         Programming           (10.2)   (8.8)  (15.9)  (38.5)  (33.1) (16.3)
      Adjusted EBITDA (2)       $4.1    $8.9   (53.9)  $16.6   $21.3  (22.1)


                               Fourth Quarter Ended    Twelve Months Ended
                                   December 31,           December 31,

                                                 %                      %
    Financial and Operating                     Inc/                   Inc/
     Data                       2006    2005   (Dec)   2006    2005   (Dec)
    Entertainment
       Cash Investments in
        Television
        Programming            $10.2    $8.8    15.9   $38.5   $33.1   16.3
       Programming
        Amortization and
        Online Content
        Expenses               $11.2   $10.4     7.7   $41.8   $40.1    4.2

       International TV
        Household Units at
        End of Period (in
        millions) (3)           47.5    44.3     7.2    47.5    44.3    7.2

       Domestic TV Household
        Units at End of
        Period (in millions)
        (3):

         Playboy TV:
           Satellite            28.6    26.8     6.7    28.6    26.8    6.7
           Cable                22.5    20.1    11.9    22.5    20.1   11.9

         Movie Networks:
           Satellite            40.8    53.0   (23.0)   40.8    53.0  (23.0)
           Cable                42.3    43.8    (3.4)   42.3    43.8   (3.4)

         On Demand Households:
           VOD                  19.5     8.6   126.7    19.5     8.6  126.7
           SVOD                 11.6     1.9   510.5    11.6     1.9  510.5

    Publishing
       Magazine Advertising
        Pages                  137.1   119.0    15.2   428.8   479.0  (10.5)

    At December 31
         Cash, Cash
          Equivalents,
          Marketable
          Securities and
          Short-Term
          Investments          $35.7   $52.1   (31.5)  $35.7   $52.1  (31.5)
         Long-Term Financing
          Obligations         $115.0  $115.0     ---  $115.0  $115.0    ---

    See notes on accompanying page.



  PLAYBOY ENTERPRISES, INC.
  Notes to Reconciliation of Non-GAAP Financial Information and Financial
  and Operating Data

  1)  In order to fully assess our financial results, management believes
      that EBITDA is an appropriate measure for evaluating our operating
      performance and liquidity, because it reflects the resources available
      for, among other things, investments in television content. The
      resources reflected in EBITDA are not necessarily available for our
      discretionary use because of legal or functional requirements to
      conserve funds for capital replacement and expansion, debt service and
      other commitments and uncertainties.  Investors should recognize that
      EBITDA might not be comparable to similarly titled measures of other
      companies. EBITDA should be considered in addition to, and not as a
      substitute for or superior to, any measure of performance, cash flows
      or liquidity prepared in accordance with generally accepted accounting
      principles in the United States, or GAAP.

  2)  In order to fully assess our financial results, management believes
      that Adjusted EBITDA is an appropriate measure for evaluating our
      operating performance and liquidity, because it reflects the resources
      available for strategic opportunities including, among others, to
      invest in the business, make strategic acquisitions and strengthen the
      balance sheet.  In addition, a comparable measure of Adjusted EBITDA
      is used in our credit facility to, among other things, determine the
      interest rate that we are charged on borrowings under the credit
      facility. Investors should recognize that Adjusted EBITDA might not be
      comparable to similarly titled measures of other companies. Adjusted
      EBITDA should be considered in addition to, and not as a substitute
      for or superior to, any measure of performance, cash flows or
      liquidity prepared in accordance with GAAP.

  3)  Each household unit is defined as one household carrying one given
      network per carriage platform. A single household can represent
      multiple household units if two or more of our networks and/or
      multiple distribution platforms (i.e. digital and analog) are
      available to that household.
Website: http://www.peiinvestor.com/



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