Trade Dimensions Releases the New 2007 Market Scope(R)

WILTON, Conn., Feb. 5 /PRNewswire/ -- Sales managers, researchers, product analysts, marketing executives and strategic planners have an updated source for supermarket market share. Trade Dimensions, part of The Nielsen Company and publisher of a wide range of retailer information products, today releases its 2007 Market Scope(R): The Desktop Guide to Supermarket Share. The new edition includes the most up-to-date market share for 1,400 chains and wholesalers plus updated market overview and demographics as well as buying offices by name and location, store groups and total supermarket data.

Market Scope is the definitive source for accurate, dependable, up-to-date market share. Our reports include market share for supercenters as well, taking into account the departments within those stores (grocery, perishable, some general merchandise and health & beauty care, etc.) that are comparable to those found in traditional supermarkets and super stores. Market share data is based on store ACV.

Market share is provided in the five most widely used market configurations: all 52 ACNielsen SCANTRACK(R) markets, all 64 IRI InfoScan(R) markets, top 100 CBSA gov't markets, 205 DMA TV markets, and 47 contiguous Trade Dimensions Marketing Guidebook markets.

The information contained in Market Scope provides an estimate of market conditions at a given moment in time. It is compiled or derived from publicly available reports and private sources. Information may vary from publication to publication or from actual market figures due to changes in markets or retailer organizations or from differences in methodologies used to derive estimated values.

In response to overwhelming demand, Market Scope is available on CD-ROM. This CD-ROM lets you view and access information in a completely different light. It includes all the information in the book, plus all 358 CBSA's (as opposed to the top 100 in the directory) and market share for all 48 contiguous states and the District of Columbia.

"You will not find a better source for grocery market share," said Thomas Donato, Research Operations Director. "Using our exclusive Retail Site Database, which houses information on every supermarket in the country, we're able to produce this guide, which is consistently quoted by major newspapers, journals and business weeklies."

All information in the 2007 Market Scope is completely updated, revised and 100% verified by Trade Dimensions' research staff. This intelligence is extrapolated from Trade Dimensions' Retail Site Database, an exclusive store level database which currently comprises over 34,000 supermarkets. For every supermarket location in the U.S., we compile and continuously verify dozens of facts including ACV, square footage of selling area, number of checkouts, in- store specialty departments and even linear feet of display space in numerous categories. More importantly, this database is updated year-round with the opening and closing of hundreds of stores.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.