The Sun and ROO Partner to Bring Online Video Content to The Sun's Award-winning Web Site

NEW YORK, Sept. 11 /PRNewswire-FirstCall/ -- Internet broadcast specialist ROO (OTC: RGRP) (BULLETIN BOARD: RGRP) , and The Sun, a News International property, which is part of News Corporation company (NYSE: NWS) (ASX: NWS) , and the most widely read newspaper in the English-speaking world, today announced the launch of an innovative new online TV and video service on TheSun.co.uk. The service showcases highly popular and original Sun content such as Dear Deirdre columns along with a broad array of entertainment and news content channels.

With consumer demand for online video growing at a breakneck pace, The Sun tapped ROO, one of the largest Internet broadcasters in the world, to develop a comprehensive video strategy aimed at transforming the tabloid's award- winning site into a rich media Web destination rivaling the world's largest online video sites.

By capitalizing on ROO's sophisticated technology platform and vast content library, The Sun now offers readers an online video player that features news, music, film, comedy, sports and gaming channels alongside brand new Sun channels. The service adds an exciting new video dimension to The Sun's exclusive, signature content.

The Dear Deidre Casebook, for example, has now been transformed from a read-only column to a dynamic, highly engaging new video channel 'Dear Deidre Video Casebook,' which is already receiving praise from other media owners.

Pete Picton, Editor of The Sun online, noted of the revamped site: "We've already had fantastic reactions from our readers. They've written in from places like Zimbabwe, America and Spain -- it's a hit all over the globe!"

Danny Rogers, Marketing Manager of The Sun online, said: "Our intention over the coming months is to establish ourselves as the No.1 destination for video content on all mainstream UK websites. ROO is the only online video network with the technology and media expertise to support that goal."

In addition to helping The Sun site redefine itself as an online destination, the ROO partnership will also support the generation of additional revenue streams through a highly desirable-and effective- advertising model through which marketers can message engaged consumers while they wait for requested content to begin.

"There's a reason The Sun is the most widely read tabloid in the English speaking world-its content is bold, wholly unique and undeniably appealing," said Robert Petty, CEO of ROO. "As such, The Sun needed an equally distinctive video strategy to ensure the broadcasts didn't detract from or diminish the cachet of its traditional copy. Throughout its existence, ROO has always been focused on providing its partners with the sophisticated technologies and services they need to successfully extend their brands and generate revenue through video broadcasting. We're excited to be helping a newspaper as notable as The Sun make as indelible a mark on the Web as it has on the newsstands."

Rogers added, "Being the biggest tabloid newspaper in the world gives us a great opportunity to promote our new service, but also raises the bar for success. With our partner ROO, I believe we can deliver a video service that will not only make our Web content as singular and compelling as that in our tabloid, but will also serve to set the standard for our competitors' sites within the industry."

The revamped Sun site is up and running and can be viewed at http://www.thesun.co.uk/

Earlier this summer, ROO announced a similar partnership with another leading UK-media property, The Times Online, http://www.timesonline.co.uk/tv, the Website of The Times and The Sunday Times. The Times and Times Online are part of Times Newspaper Ltd (TNL) a subsidiary of News International Ltd.

About The Sun Newspaper

News International Limited is the main UK subsidiary of the global media company News Corporation. Times Newspapers Ltd (TNL) publishes The Times and The Sunday Times and News Group Newspapers Limited (NGN) publishes The Sun and News of the World. TNL and NGN are part of the News International group.

About ROO

ROO Group Inc. (OTC: RGRP) (BULLETIN BOARD: RGRP) ("ROO") is a business-to- business Internet video specialist consistently ranked among the world's top 10 video broadcasters. ROO is the only company to offer its partners a complete online video strategy designed to enable publishers, advertisers and content producers to build their brands and generate revenue through the intelligent, targeted use of compelling online video content. At ROO's core is a market-proven, 6th generation Internet broadcasting platform that is providing thousands of partners around the globe in the fields of entertainment, content publishing, web publishing and advertising the sophisticated technology they need to quickly publish, manage and monetize IP video.

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at http://www.sec.gov/.