Media Sciences Reports Q1 Results on Record Net Revenues

Quarter Highlighted by Improved Sales Growth Driven By New Product Introductions and Results from Reorganized Sales Operations

Media Sciences Reports Q1 Results on Record Net Revenues

OAKLAND, N.J., Nov. 14 /PRNewswire-FirstCall/ -- Media Sciences International, Inc. (NASDAQ: MSII) , the leading independent manufacturer of color toner cartridges and solid ink sticks for color business printers, today announced its financial results for its first fiscal quarter ended September 30, 2007. The Company will host an investor conference call tomorrow morning at 8:45 a.m. ET to discuss its quarterly results.

Michael W. Levin, President and Chairman of Media Sciences International, Inc. commented on the Company's performance during the quarter, "Our results reflect the investments we are making to achieve revenue growth commensurate with our significant market opportunity. Our revenues for the quarter are the product of our reorganized sales efforts, which are gaining traction, and the solid reception the market has accorded a number of our recently introduced toner-based products. It is also notable that for the first time in the Company's history our sales of toner-based products exceeded those of solid inks. Demand for some of these relatively new toner-based products greatly exceeded our initial forecasts, and accordingly, our ability to supply enough to satisfy all customer orders. As a result, we ended the quarter with customer backorders totaling $374,000 as compared with $140,000 at the end of June."

Versus the same quarter last year, sales of color toner cartridges increased by about 82%, while sales of solid ink sticks decreased approximately 20%. The year-over-year decline in solid ink revenues is attributed to a combination of factors including overall attrition in the installed base population of color solid ink printers, increased market competition, and timing of customer orders.

Commenting on the decline in solid ink revenues Mr. Levin noted, "Based on our modeling of the installed base of Xerox solid ink printers, there has been a contraction of that base for the last two quarters. This market dynamic validates our focus on introducing new toner-based products, and more generally, to diversify our dependency on any single printer brand." Mr. Levin continued, "We have initiated a marketing campaign to raise Media Sciences' visibility on the Internet where we see the continued presence of the Korean solid inks. Further, we expect our focus on the computer and office products channels to drive our future growth of solid ink products as well."

Despite the Company's strong top-line performance, results for the quarter were adversely impacted by the following:

    -- Costs of expedited shipping associated with launch of new toner-based
       products and clearing associated backorders totaled about $221,000
       (about $127,000 after tax or $0.01 per diluted share), adversely
       impacting our margins by about 300 basis points;
    -- Costs, including expedited shipping, associated with toner-based
       products that did not pass our strict quality assurance standards,
       totaled about $96,000 (about $55,000 after tax or $0.00 per diluted
       share), for the quarter, adversely impacting margins by about 100 basis
       points;
    -- Litigation costs totaling $241,000 (about $139,000 after tax or $0.01
       per diluted share);
    -- Business start-up costs associated with Asian manufacturing operations
       of $155,000 (about $89,000 after tax or $0.01 per diluted share);

Collectively, these items reduced the Company's gross profits by $317,000, pretax income by $713,000, net income by about $410,000 and earnings per share by about $0.04 per diluted share.

Gross Margin

For the quarter, gross margins were 46% as compared with 55% for the same period last year. The 900 basis point year-over-year decrease in margins was primarily driven by the following factors: (1) sales mix (about 500 basis points); (2) the cost of expedited inbound freight (about 300 basis points); and (3) charges in excess of expected reimbursements from vendors for defective products (about 100 basis points). The Company's greater mix of toner-based versus solid ink product sales accounted for the majority of the year-over-year margin decline. On a portfolio basis, toner-based products typically carry lower margins than solid ink products. As long as the Company remains dependent on contract manufacturers for toner-based products, it is unlikely to see any meaningful expansion of its toner margins. However, in Phase II of its Asian manufacturing plan, when the Company will be increasingly independent of its contract manufacturers, the Company has estimated its potential improvement to toner-based margins of between 700 and 1,200 basis points. We will start to realize these economies associated with Phase II of the Company's Asian manufacturing plan in 2009 and expect to fully realize them in 2010.

Regarding the expedited inbound freight costs incurred during the quarter, Mr. Levin noted, "Historically, we have expedited the delivery of products associated with new product launches and thereafter replenished stock levels through less expensive means. The recent changes in our sales strategy are driving changes in product mix and the demand for our products. As we respond to the higher levels of demand for certain products through better forecasting and planning, we strive to reduce the proportion of goods requiring expedited delivery."

On the defective inbound product issue, Mr. Levin commented, "We are working with our contract manufacturers to ensure that our products are consistently made to our specifications and to improve their quality assurance processes to quickly identify and remedy deviations. In 2008, Phase I of our Asian manufacturing plan will mitigate our exposure to such issues as we will be performing our own quality assurance locally in Asia."

Research and Development

Versus the same quarter last year, research and development spending increased by $77,000 or 18% to $497,000 from $420,000. Sequentially, as compared with the prior quarter, our research and development spending increased by $12,000, or 3% to $497,000 from $485,000.

Selling, General and Administrative

Selling, general and administrative expense, exclusive of depreciation and amortization, for the quarter, compared to the same period last year, increased by $856,000 or 47% to $2,692,000 from $1,836,000. The increase in selling, general and administrative expense was primarily driven by greater year-over-year compensation and benefits costs and increased professional fee spending, including litigation costs. Compensation and benefit costs, including sales commissions, increased by about $632,000 over the same period last year. This increase was primarily driven by the hiring of additional sales and marketing personnel and, to a lesser extent, some operations personnel. The increase was also driven by about $155,000 of costs associated with the start-up of our toner-based manufacturing operations in China. Most of the increase in professional fees was attributed to legal fees associated with the Xerox litigation and a lawsuit we have pending against our former insurance broker; for the quarter these costs totaled about $241,000. For the quarter, as compared to the same period last year, our total legal fees, including those associated with litigation, increased by $149,000 or 96% to $305,000 from $156,000.

Sequentially, as compared with the prior quarter, selling, general and administrative expense decreased by $113,000, or 4% to $2,692,000 from $2,805,000. This decrease was primarily driven by lower litigation and advertising costs, partially offset by greater compensation and professional fee costs. Legal fees associated with our pending Xerox and former insurance broker litigations decreased by $285,000 or 54%, to $241,000 for the quarter from $526,000 in the prior fiscal quarter.

Net Income

For the quarter, we lost $187,000 or $0.02 per share basic and diluted. This compares with the $542,000 or $0.05 per share basic and diluted earned for same period last year.

Effective Tax Rate

For the quarter, the Company's blended effective tax rate was 42.5% versus 31.8% for the same period last year. The Company's blended effective state and federal tax rate varies due to the magnitude of various permanent differences between reported pretax income and what is recognized as taxable income by various taxing authorities. The availability of tax credits associated with manufacturing and research and development activities, as well as exclusions, such as the Extraterritorial Income Exclusion, can result in an effective rate that is lower than the statutory rate.

CEO's Comments

Mr. Levin remarked on the Company's strategic initiatives for fiscal 2008, "Our results reflect our key business strategies. The goal of these strategies is to build and improve the platform for growth for 2008 and beyond. These strategies result in three key initiatives;

One: Achieve revenue growth that reflects the opportunity we have in this market. Leveraging the foundational changes made in Fiscal 2007, including investments in a strong sales team, led by new sales leadership, we are focused on large growth opportunities in the computer and office products channels. In our fiscal first quarter, sales in the U.S. increased by 8% year over year and in Europe by 39%. We expect our growth rate to accelerate in both markets as the year progresses.

Two: Become a "local" supplier to our European customers.

We have successfully launched our European logistics initiative. With inventory now in Europe, by pricing our products in British pound and the euro, and with terms and conditions tailored to meet the unique needs of the European market, we have made substantial headway toward meeting this goal.

Three: Improve product development times, manufacturing margins and reduce dependence on vendors. We are now building our Asian based integrated xerographic engineering and manufacturing capability to reduce toner product lead times (and thus inventory levels), reduce new product development times, and ultimately, reduce our toner product costs.

Mr. Levin continued, "These three initiatives, along with our continued new product development successes, form the backbone for our growth in Fiscal 2008 and beyond. Our results this quarter reflect the investment required to build the platform for growth. Our return to sales growth this quarter is a first indication of the greater future performance we expect from our investment in these initiatives."

Conference Call Note

Media Sciences International, Inc. will hold a conference call to discuss annual results on Thursday, November 15, 2007, at 8:45 a.m. Eastern Time. The call will be webcast live by Thomson/CCBN and may be accessed through Media Sciences' web site at www.mediasciences.com. Investors and other interested parties in the United States may access the teleconference by calling 800.299.9630. International callers may dial 617.786.2904. The passcode for the teleconference is 72695754.

For more information on Media Sciences or its SEC filings, please visit the investor relations section of the Company's website at www.mediasciences.com.

About Media Sciences International, Inc. (NASDAQ: MSII) : Media Sciences International, Inc. (NASDAQ: MSII) , the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer's choice. As the premium quality price alternative to the printer manufacturer's brand, Media Sciences' newly manufactured color toner and solid ink products for use in Dell(R), Samsung(R), Xerox(R), Tektronix(R), OKI(R), Ricoh(R), Konica Minolta(TM)/Minolta QMS(R), Epson(R), and Brother(R) office color printers deliver up to and over 30% in savings when compared to the printer manufacturer's brand. Behind every Media Sciences product is The Science of Color(TM)-the company's proprietary process for delivering high quality products at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. With the Company's groundbreaking INKlusive(R) FREE Color Printer Program (www.inklusive.com), printer users buy the supplies, and get the printer for free. For more information on the Company, its products, and its programs, visit www.mediasciences.com, E-mail info@mediasciences.com, or call 201.677.9311.

Brand names are used for descriptive purposes only and are the properties of their respective owners.

Forward Looking Statements

This press release contains certain forward-looking statements about our goals and prospects within the meaning of the Private Securities Litigation Reform Act. These statements are based on management's current beliefs and expectations and are subject to risks and uncertainties. Actual results may differ materially from those included in these statements due to a variety of factors, including those factors identified in our Annual Report on Form 10- KSB for the year ended June 30, 2007, on file with the Securities and Exchange Commission. Any forward-looking statements contained in this release speak only as of the time made and we assume no duty to update them, whether as a result of new information, unexpected events, future changes, or otherwise.



    Non-GAAP Financial Measures
                                                       Three Months Ended
                                                     9/30/2007     9/30/2006

    Reported income (loss) from operations            (333,717)      787,564
    Depreciation & amortization                        248,107       218,932
    EBITDA                                             (85,610)    1,006,496

    Add-back of non-cash expenses:
    Increases to inventory reserves                     27,385        33,595
    Stock-based compensation                            82,292       146,323
                                                       109,677       179,918

    Cash EBITDA                                         24,067     1,186,414

    Add-back of non-recurring items:
      Channel Realignment Initiative                         -             -
      Litigation Cost                                  241,508       136,000
                                                       241,508       136,000

    Normalized EBITDA                                  265,575     1,322,414



             MEDIA SCIENCES INTERNATIONAL, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                 (UNAUDITED)

                                                        Three Months Ended
                                                           September 30,
                                                       2007           2006

    NET REVENUES                                    $6,430,890    $5,624,534

    COST OF GOODS SOLD:
      Cost of goods sold, excluding
       depreciation and amortization, product
       warranty, shipping and freight                2,959,104     2,042,494
      Depreciation and amortization                    147,007       152,095
      Product warranty                                 212,117       208,034
      Shipping and freight                             167,572       112,122
        Total cost of goods sold                     3,485,800     2,514,745

    GROSS PROFIT                                     2,945,090     3,109,789

    OTHER COSTS AND EXPENSES:
      Research and development                         497,366       419,876
      Selling, general and administrative,
       excluding depreciation and amortization       2,692,046     1,835,636
      Depreciation and amortization                     89,395        66,713
        Total other costs and expenses               3,278,807     2,322,225

    INCOME (LOSS) FROM OPERATIONS                     (333,717)      787,564

    Interest income, net                                 7,990         8,115

    INCOME (LOSS) BEFORE INCOME TAXES                 (325,727)       795,679

    Provision (benefit) for income taxes              (138,569)      253,214

    NET INCOME (LOSS)                               $ (187,158)     $542,465

    EARNINGS (LOSS) PER SHARE
      Basic                                             $(0.02)        $0.05
      Diluted                                           $(0.02)        $0.05

    WEIGHTED AVERAGE SHARES USED TO
     COMPUTE EARNINGS PER SHARE
      Basic                                         11,470,759    11,137,085
      Diluted                                       11,470,759    11,592,590


The above results of operations and following Balance Sheet and Statement of Cash Flows, as reported under U.S. Generally Accepted Accounting Principles (U.S. GAAP), will be presented in the Company's 10-Q for the quarter ended September 30, 2007. We encourage you to review the accompanying notes to these consolidated statements, found in that filing.



             MEDIA SCIENCES INTERNATIONAL, INC. AND SUBSIDIARIES
                    Condensed Consolidated Balance Sheets

                                                    September 30,    June 30,
                                                        2007          2007
                              ASSETS                (Unaudited)

    CURRENT ASSETS:
      Cash and cash equivalents                      $ 996,474    $1,808,285
      Accounts receivable, net                       3,122,290     2,164,826
      Inventories                                    5,949,031     5,801,526
      Taxes receivable                                 385,919       566,967
      Deferred tax assets                              727,349       727,349
      Prepaid expenses and other current assets        143,805       253,387
        Total Current Assets                        11,324,868    11,322,340

    PROPERTY AND EQUIPMENT, NET                      2,601,871     2,752,223

    OTHER ASSETS:
      Goodwill and other intangible assets, net      3,584,231     3,584,231
      Other assets                                      81,592        65,672
        Total Other Assets                           3,665,823     3,649,903

    TOTAL ASSETS                                   $17,592,562   $17,724,466

              LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES:
      Current maturities of long-term debt            $148,019      $147,118
      Accounts payable                               1,580,103     1,428,379
      Accrued compensation and benefits                397,560       757,116
      Other accrued expenses and current
       liabilities                                     996,740       722,725
      Accrued product warranty costs                   202,412       192,707
      Deferred revenue                                 613,269       603,234
        Total Current Liabilities                    3,938,103     3,851,279

    OTHER LIABILITIES:
      Long-term debt, less current maturities          286,711       323,965
      Deferred rent liability                          217,708       234,378
      Deferred revenue, less current portion           248,325       240,893
      Other tax obligations                            772,519       589,298
      Deferred tax liabilities                          48,556       463,590
        Total Other Liabilities                      1,573,819     1,852,124

    TOTAL LIABILITIES                                5,511,922     5,703,403

    COMMITMENTS AND CONTINGENCIES

    SHAREHOLDERS' EQUITY:
      Series A Convertible Preferred Stock,
       $.001 par value Authorized 1,000,000
       shares; none issued                                   -             -
      Common Stock, $.001 par value Authorized
       25,000,000 shares; issued and
       outstanding 11,504,866 shares in September
       and 11,435,354 shares in June                    11,504        11,435
      Additional paid-in capital                    11,414,985    11,136,505
      Retained earnings                                654,151       873,123
        Total Shareholders' Equity                  12,080,640    12,021,063

    TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY     $17,592,562   $17,724,466



             MEDIA SCIENCES INTERNATIONAL, INC. AND SUBSIDIARIES
               Condensed Consolidated Statements of Cash Flows
                                 (UNAUDITED)

                                                         Three Months Ended
                                                            September 30,
                                                        2007           2006
    CASH FLOWS FROM OPERATING ACTIVITIES
      Net income (loss)                              $(187,158)    $ 542,465
    Adjustments to reconcile net income (loss)
     to net cash provided (used) by
     operating activities:
      Depreciation and amortization                    248,106       218,932
      Deferred income taxes                           (415,034)       32,500
      Tax benefits from employee stock options         125,058
      Provision for inventory obsolescence              27,384
      Provision for bad debts                              350             -
      Stock-based compensation expense                  82,292       145,995
      Excess tax benefits from stock-based
       compensation                                          -       (37,670)
      Changes in operating assets and liabilities :
        Accounts receivable                           (957,814)      259,458
        Inventories                                   (172,725)     (226,553)
        Income taxes                                   332,454        96,256
        Prepaid expenses and other current assets       93,661       211,889
        Accounts payable                               151,724       276,607
        Accrued compensation and benefits             (359,556)     (423,140)
        Other accrued expenses and current
         liabilities                                   283,720       339,784
        Deferred rent liability                        (16,670)      (16,214)
        Deferred revenue                                17,467       (47,895)
          Net cash provided (used) by
           operating activities                       (746,741)    1,372,414

    CASH FLOWS FROM INVESTING ACTIVITIES
      Purchases of property and equipment              (97,753)     (165,285)
          Net cash used in investing activities        (97,753)     (165,285)

    CASH FLOWS FROM FINANCING ACTIVITIES
      Bank term loan repayments                        (36,353)      (35,489)
      Excess tax benefits from stock-based
       compensation                                          -        37,670
      Proceeds from issuance of common stock            69,036       106,500
          Net cash provided by financing activities     32,683       108,681

    NET INCREASE (DECREASE) IN CASH                   (811,811)    1,315,810

    CASH, BEGINNING OF PERIOD                        1,808,285     1,485,399

    CASH, END OF PERIOD                               $996,474    $2,801,209

    SUPPLEMENTAL CASH FLOW INFORMATION
      Interest paid                                     $8,486      $ 17,777
      Income taxes paid (refunded)                   $(180,152)     $138,657

Website: http://www.mediasciences.com/




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