RedEnvelope Reports Two Years of Continuous Uptime at 365 Main's San Francisco Data Center

SAN FRANCISCO, July 24 /PRNewswire/ -- 365 Main Inc., developer and operator of the world's finest data centers, has provided online retailer RedEnvelope with two years of 100-percent uptime at 365 Main's San Francisco facility. It has also reduced RedEnvelope's overall energy costs by 33 percent during this period.

Since moving to 365 Main in July 2005, RedEnvelope has more than doubled its data center footprint and has scaled the number of hits it processes per second from 800 to 1700. The site, which specializes in all-occasion gift- giving, has also closed its redundant data center in the Midwest and moved its excess capacity to 365 Main, tripled its systems capacity and its storage capacity, and converted its point-to-point networks to an MPLS backbone.

Saving energy and improving efficiency

RedEnvelope's energy costs have been reduced by a third since moving to 365 Main, a savings the company directly attributes to a unique billing system in which 365 Main only charges customers for the exact amount of power that is used. Most data center companies charge a flat rate per month in a "use it or lose it" structure.

In addition to helping customers reduce energy costs, 365 Main is taking strides to make its own business more efficient. In May the company became the first data center developer and operator to commit to full compliance with the building certification system put forth by the U.S. Green Building Council (USGBC), a non-profit organization of leaders from every sector of the building industry. Earlier this year 365 Main also joined The Green Grid, a global nonprofit consortium of technology companies and professionals dedicated to advancing energy efficiency in data centers and business computing ecosystems.

"Two years ago we decided to move our servers to 365 Main because we believed its San Francisco facility could accommodate our expected growth better than any other, and for a comparable price," said Dale Emel, director of technology services at RedEnvelope. "And that's exactly what has happened. 365 Main has fulfilled its brand promise of 'world's finest data centers' by delivering the reliability and uptime that attracted us in the first place."

To ensure uptime for key tenants such as RedEnvelope, 365 Main provides modern power and cooling infrastructure. The company's San Francisco facility includes two complete back-up systems for electrical power to protect against a power loss. In the unlikely event of a cut to a primary power feed, the state-of-the-art electrical system instantly switches to live back-up generators, avoiding costly downtime for tenants and keeping the data center continuously running.

"RedEnvelope is a high-profile, well respected e-commerce brand and one of the most popular gift-giving sites in the world," said Chris Dolan, CEO of 365 Main, "It has succeeded in an industry where countless others have failed, and we are extremely proud to have provided it with a home to grow its business."

About RedEnvelope Inc.

RedEnvelope Inc. is a retailer dedicated to inspiring people to celebrate their relationships through giving. RedEnvelope offers an extensive collection of imaginative gifts through its webstore, http://www.redenvelope.com/.

About 365 Main Inc.

365 Main Inc. develops and operates the world's finest data centers. Intelligently designed and expertly managed, 365 Main's data centers are developed and certified to the highest industry standards and compliance requirements, including SAS70, and feature 24/7/365 power, cooling, connectivity and security capabilities to ensure mission-critical operations and business continuity for tenants. Today, hundreds of hosting, telecommunication and Fortune 1000 enterprises rely on 365 Main. 365 Main is a privately held company based in San Francisco, Calif. More information is available at 877-365-MAIN (6246) or http://www.365main.com/.