eCards to the Rescue on Mother's Day

WHITE PLAINS, N.Y., May 7 /PRNewswire/ -- With just four days to go until Mother's Day, children, grandchildren, spouses and extended families will rush to send out electronic greeting cards that recognize the mothers in their lives.

According to the Greeting Card Association, more than 500 million eCards were sent worldwide in 2007. eCards allow people to send warm sentiments to a wider net of family members than they would traditionally remember to send with paper. In fact MyFunCards, a leading eCard site, expects a 25-40 percent increase in demand for their Mother's Day eCards this year (compared to 2007).

eCards are great time savers and last-minute problem solvers. They also make it easy for users to expand their recipient lists to extended family and friends all over the world (as long as they have an email address). Many eCard services, like MyFunCards, allow users to personalize the eCard's message, artwork, and other features, utilize animation, and even insert a favorite photo or a video into the eCard.

"It is all about personal expression," said MyFunCards online greeting card expert Tim Allen. "Mom's are such special people in our lives. There's no better way to say and show exactly how you feel than with an eCard."

Websites like www.myfuncards.com help make telling mom you love her easy, personal, and fun.

About IAC Consumer Applications & Portals ("IAC CAP")

IAC CAP, a wholly owned business of IAC NASDAQ: IACI, is a leading web developer of consumer applications and portals which enable users to creatively and visually express themselves online. IAC CAP brands include Zwinky(TM), Smiley Central(R), Webfetti(TM), Popular Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), as well as the Excite(R), IWON(R) and MyWay(TM) portals. MyFunCards is part of the MyWebSearch(TM) toolbar and easily accessible from a web browser. For more information or to download the toolbar to access MyFunCards, visit www.myfuncards.com.

For more information regarding MyFunCards or to interview eCard Expert Tim Allen, please contact:

    Deborah Szajngarten                      David Barkoe
    IAC Consumer Applications and Portals    Attention PR
    914-826-2153                             212 201 7894
    Deborah.szajngarten@IACcap.com           david@attentionpr.com