TradeKing(TM) Receives 'Official Honoree' Distinction by 12th Annual Webby Awards

BOCA RATON, Fla., April 15 /PRNewswire/ -- Online broker TradeKing (www.tradeking.com) today announced it has been selected as an Official Honoree in the Financial Services category in the 12th annual Webby Awards, sponsored by the International Academy of Digital Arts and Sciences. The Official Honoree distinction is awarded to entrants that score in the top 15 percent of all work submitted to the Webby Awards competition -- in total, nearly 10,000 entries from more than 60 countries and all 50 states. TradeKing was honored alongside other elite financial services sites including BusinessWeek.com, CNNMoney.com and Yahoo! Finance.

Hailed as the "Oscars of the Internet" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

TradeKing was the pioneer in incorporating unique Web 2.0 functionality to its site to create a robust online Community, where traders interact to share ideas about online trading and learn peer-to-peer in an open, yet trusted environment. TradeKing's CEO, Don Montanaro, was the first -- and continues to be the only -- CEO of a financial services firm with his own blog. Montanaro posts blogs regularly on the TradeKing site, with his email clearly listed for TradeKing clients and others to engage him in dialogue; other experts and trading professionals also contribute through the site's "All-Star Blog." The Web 2.0 functionality incorporated into the TradeKing site enables the discount broker to put a focus on "transparency," a novel concept in the online stock and options broker industry, and one that sets TradeKing apart from the competition.

"We're delighted the TradeKing Community has been recognized by the Webby Awards alongside such prominent, well-established financial services sites," said Montanaro. "Investors naturally network in the offline world; it seemed a natural progression to us to apply the newer technologies and approaches of Web 2.0 to help facilitate that same behavior online. I'm proud to say the approach has been enthusiastically received by our fast growing base of clients of all ages and backgrounds."

About The Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit http://www.iadas.net.

About TradeKing

Rated the top discount broker for the second consecutive year by SmartMoney Magazine ("Best Discount Broker" by SmartMoney 8/1/07, based: on Customer Service; Mutual Funds; Trading Tools; Research; Banking Amenities) (1), TradeKing, at http://www.tradeking.com is a nationally licensed online broker dealer offering simple, low flat fees.

(Please see https://www.tradeking.com/PrivateView/services/Services/commissions.tmpl for more details on trade commissions for low priced stock, bonds, mutual funds and other securities).

The TradeKing Web-based platform features powerful online equity, options and fixed-income trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information. TradeKing also features innovative community networking capabilities to help connect like-minded traders for enhanced strategy development and information sharing. Go to http://community.tradeking.com/ for details. TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. Online trading system response and access times may vary due to market conditions, system performance, and other factors. Non-U.S. residents may be subject to country-specific restrictions. Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at http://content.tradeking.com/wiki/display/tkservice/Characteristics+and+Risks. Member FINRA/SIPC.

(1) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc.

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