CyberStreetSmart.org Awards Kay.com 'Steel Door' Award

AKRON, Ohio, March 6 /PRNewswire/ -- Kay.com ranked number one for its "Straightforward, Plain English Policies" following an evaluation of highly trafficked online retailers. Kay.com is the official website for Kay Jewelers. The announcement was made in CyberStreetSmart.org's Valentine's Day Privacy Policy Report.

From December 2007 through January 2008, approximately 243 high-trafficked flower, chocolate and jewelry retailers' websites were reviewed for the Valentine's Day Privacy Policy Report.

The Steel Door Award goes to companies with the best privacy policy features that help consumers stay informed about the use of their personally identifiable information (PII). According to the report, Kay.com has a privacy policy that is easy to find from the homepage. The policy is concise and straightforward concerning what PII is collected and how it's used.

"We're pleased to learn that our privacy policy stands up to the online privacy standards regarding personal information," says George Murray, Senior Vice President of Marketing, Sterling Jewelers Inc. "We are committed to understanding our customers' needs whether it's providing the perfect gift for our customers' loved ones or protecting their personal information."

For more information regarding the Steel Door Awards, visit http://www.cyberstreetsmart.org/valentine/valentine01.html .

About Sterling Jewelers Inc.

Akron, Ohio-based Sterling Jewelers Inc. operates more than 1,402 stores in all 50 states trading as "Kay Jewelers," "Jared the Galleria of Jewelry" and a variety of regional names, employing more than 21,000 associates. Kay Jewelers is the number one-specialty jewelry brand in the U.S. As a subsidiary of the London-based Signet Group plc, Sterling Jewelers Inc. is part of the largest specialty jewelry retailer in the world.