Obama Supporters Prove 'Yes We Can' By Selling 4-Times as Many T-Shirts as Hillary

SAN MATEO, Calif., March 5 /PRNewswire/ -- In January CafePress launched the CafePress Meter(TM) with the prediction that real world events and the sales of user-generated election themed products would combine to reveal trends in Candidate popularity. The CafePress Meter is a fresh twist on the polls; sales trends for "A Woman's Place is in the White House" baseball jerseys, "Barack My World" hoodies and the like provide a fascinating view into the nation's shifting passions about the candidates, and may point to the next resident of 1600 Pennsylvania Ave. Check out the CafePress Meter at http://www.cafepress.com/cp/buy/elections08_meter.

"Products sold on CafePress are 100 percent user-designed, and our users are expressing their political individuality with clever, quirky and sometimes racy product designs," explains CafePress CEO Fred Durham. "Merchandise sales are in many ways the best poll. People pay to vote -- so they really mean it -- and these are the people that are promoting their positions, influencing their friends and families. This is the best leading indicator."

    -- In mid-January, sales of Obama-related products surpassed sales of
       Clinton-related products for the first time -- corresponding directly
       with his increased popularity and wins during the primary cycle.
    -- Since that time, sales of Obama-related products have skyrocketed to
       account for nearly 70 percent of all candidate-related sales. And,
       while Clinton has dropped to only 16 percent, her latest successes do
       see her on the rise.
    -- Sales of John McCain-related products account for less than five
       percent of total candidate-related sales ... but there were periods in
       which the sales of both Mike Huckabee- and Ron Paul-related products
       were red hot.

Fashion, Teddy Bears and Beer -- how do the candidates fare with specific products? The results may surprise you ...

    -- The Kids Vote -- Obama-themed kids' clothing sells four times more than
       Hillary-themed kids' clothing.
    -- The Beer Vote -- Hillary-themed steins are selling at twice the rate of
       Obama-themed steins.
    -- Undergarment Preferences -- Among the Democratic-themed thong sales,
       Obama beats Clinton 54 percent to 45 percent.
    -- Men vs. Women Votes -- Obama edges Clinton in the women's T-Shirt
       sales, while Clinton prevails in the boxers and men's T-Shirt sales.
    -- Dog Votes -- Obama-themed dog gear is besting Clinton-themed dog gear
       67 percent to 33 percent. Ron Paul-themed dog gear is still besting
       McCain dog gear by more than three-to-one.
    -- Teddy Bear Vote -- Clinton gives a bigger bear hug, besting Obama 53
       percent to 47 percent in teddy bear sales.

"On CafePress, people are voting with their wallets in a manner that immediately reflects what's happening on the campaign trail," said Fred Durham.

Within days following the news that Sen. Clinton had cried during an interview in a New Hampshire coffee shop, Clinton "cry baby" products were selling on CafePress. When Sen. McCain won the New Hampshire primary, after his campaign had struggled for nearly a year, "The Mac is Back" products began selling on CafePress within hours.

"What happens on CafePress in aggregate is both timely and socially relevant," said Durham.

Will CafePress sales numbers predict election results? Only time will tell. When it comes to presidential politics, they certainly point to where the voters passions lie.

For more information, high resolution images or product samples, please contact the CafePress PR department at pr@cafepress.com or 650-655-3039.

About CafePress

CafePress is the leader in User-Generated Commerce and offers sellers turnkey e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams. Visit CafePress at http://www.cafepress.com and the meter at http://www.cafepress.com/cp/buy/elections08_meter.

     Media Contact
     Marc Cowlin
     Sara Doepke
     650.655.3039
     pr@cafepress.com