Localeze Taps Lisa Silverman to Accelerate the Delivery of Market-Leading Local-Search Services

CHICAGO, Feb. 4 /PRNewswire/ -- Lisa Silverman, a seasoned executive with broad experience in both telecommunications and information technology products, has joined Localeze as Vice President of Market Development. In her new role, Silverman will drive the product vision, execute the product strategy and develop the next generation of merchant-friendly business- listings-management services.

"Increasingly, local merchants and national brands need powerful, easy-to- use tools and services that allow them to manage and enhance their business listings online," Silverman said. "We need to continue to meet their needs as well as those of our distribution partners in order to extend our leadership as their 'trusted source' for critical local-search data."

Under her leadership, Localeze will launch the next version of its Merchant Profile Manager tool, which helps companies distribute detailed information to search engines and raise their visibility in local search results. Additionally, she will improve the packaging and use of Localeze's taxonomy . the hierarchy of information that contains terms commonly used by merchants and allows them to link them to consumer searches.

She will also oversee the development of solutions allowing the extensive Localeze distribution partner network (currently more than 70 partners) to access to deep, rich and relevant merchant content faster and more frequently.

"Lisa has tremendous experience with helping merchants make use of leading-edge services and tools to build their online presence," said Localeze President Jeff Beard. "She will play a central role in enhancing the Localeze service suite and creating market-driven solutions that serve the needs of both merchants and national-brand marketers."

Silverman comes to Localeze with a rich background in nurturing, marketing and developing technology products for both large enterprises and small businesses. Prior to Localeze, Silverman was Director of Product Management for Total Care at AOL, where she led all business, strategy and product initiatives surrounding the delivery of a PC security offering.

Previously, she was Director of New Product and Partner Marketing at Network Solutions, where she identified opportunities, vetted companies and services, negotiated contracts and implemented partnerships. Prior to that, at MCI WorldCom, Lisa served as Executive Director of Conferencing Marketing, managing the product lifecycle, external and internal marketing communications, sales support and end-user education for audio, video and Web conferencing.

About Localeze

Localeze is the leading expert in local search. We help merchants, marketers and distributors cash in on the 1-billion-plus local searches users make every month by bringing buyers and sellers together. Merchants rely on us to collect and distribute rich information on their businesses, while local directories trust us to deliver the richest, most accurate merchant content to their users. Localeze, a wholly-owned subsidiary of TARGUSinfo, is a privately held company headquartered in Chicago. For more information, visit www.localeze.com.

Press Contacts: Pete Simpkinson Localeze 703.272.6200 pr@localeze.com www.localeze.com Karen Pantinas Beaupre & Co. Public Relations 603.559.5836 kpantinas@beaupre.com www.beaupre.com