Unknown Vector Launches uvLayer, Redefines Online Video

NEW YORK, Jan. 31 /PRNewswire/ -- Unknown Vector today announced the beta launch of uvLayer, the new full-screen media experience that allows users and their friends to interact with their favorite videos across multiple social networks.

"uvLayer's alpha users are so passionate about the product, they asked if they could be featured in our launch announcement," said Michael Hoydich, co- founder of Unknown Vector. "To date we have seen significant media consumption and sharing by our users so it was the least we could do."

Names have been changed to protect user's identities.

Mary Emerson: "uvLayer allows me to easily create a collection of videos and watch them at my leisure, but I really like seeing what my friends are watching using the activity list."

Max Garwood: "Before I spent a lot of time trying to find funny videos; cutting and pasting video links to my friends in email, one at a time. With uvLayer I can create collections that I just drag and drop onto my buddies list, it's awesome."

Jim Velo: "uvLayer is the best, man. I got my crew on, creating some playlists and watching videos. I'm going to be a top user, you watch!"

"We were excited to hear what our early users are saying about uvLayer," said Mark Gray, co-founder of Unknown Vector. "We can't wait to get more feedback from new users so we can create the best product possible. With new developments in technology and devices, we have big plans to innovate on the overall user experience."

uvLayer was developed using Adobe AIR(TM) (Adobe Integrated Runtime), a new technology that allows developers to create Rich Internet Applications developed in Flash, HTML, and AJAX.

"Unknown Vector is at the forefront of innovation and uvLayer could change the way people collect and view their favorite digital media," said Bobby Tulsiani, Jupiter Research media and Internet video analyst. "The unique, intuitive user interface, especially the video playback window that sits atop other desktop applications truly differentiates uvLayer within the current online video marketplace."

uvLayer is compatible with Mac OS X 10.4 or later as well as Windows XP and Vista and is free to download at www.uvlayer.com.

    Key Features of uvLayer Beta:
     -- Centralized Media Access: uvLayer sources video content from multiple
        sources allowing users to centralize their favorite videos and play
        lists without visiting multiple sites
     -- Interactive Media Stacks: Users manipulate collected videos into
        thumbnail-sized "stacks" atop their personalized media canvas for
        seamless viewing and sharing
     -- Beyond the Browser: With uvLayer, users no longer require an open
        Internet browser to view videos; the option exists to view a single
        video or an entire playlist in a small, unobtrusive window anchored
        atop the viewer's desktop
     -- Drag-and-Drop Media Sharing: uvLayer automatically assembles friend
        lists from across the user's preferred social networks; video stacks
        are easily sent to friends by dragging the content user's want to
        share over a buddy's icon
     -- Effortless Publishing: Users can publish media collections directly to
        Facebook(R), no coding, no typing, no work; future versions will allow
        for publishing to a user's own website
     -- Instant Media Gratification: The uvLayer Activity Window lets users
        see in real-time what their friends are watching, sharing and
        commenting on

About the Founders

Mark Gray and Michael Hoydich, founders of Unknown Vector, are serial entrepreneurs who have founded and led two different companies from 2004 to 2008. IndustryNext, a technology and design services firm, whose clients include eBay, Sony, NBA, AOL, and NBC Universal; and Incognito Digital, an interactive marketing agency whose clients include OKI, Bloomberg, FOX, and Haier. Collectively they have worked at companies such as USWeb, Viewpoint, Viant, iWon/ExciteNetwork, and Yahoo!Geocities.