Barcle.com Introduced as the Ground Breaking Pricing Tool to Empower Shoppers

STOWE, Vt., Nov. 20 /PRNewswire/ -- Barcle.com is being introduced as the Ground Breaking Pricing Tool for Shoppers, which allows a consumer to walk up to a product in a store and instantly be told whether it is the lowest price anywhere. If it isn't, the Shopper can purchase it right away from the lowest price store directly from their Cell Phone's Web Application with a single press of a button. "With our new patent pending technology," said EGB, Huron PM's President, "we can get the Consumer the best price while saving them time and the expensive gasoline they would have otherwise used trying to find the price they really wanted."

Huron's affiliation with over 900 Merchants covering over 20,000 brands and over 10,000,000 products combined with their patented Barcle.com Search Engines are uniquely suited to helping the shopper in pursuit of the best price. This is the technology that really makes the Cell Phone a true consumer-networking device.

"Barcle.com tames a jungle of products into a consumer's paradise."

Founded in 2007, Barcle is a leading mobile comparison-shopping service designed for use on web-enabled mobile handheld devices by shoppers on the go and in-stores. Barcle's mission is to empower mobile consumers to quickly and easily compare and buy anything, sold by virtually anyone, anywhere. Barcle will connect with millions of consumers in thousands of stores. A desktop version is available at www.barcle.com.

Barcle is very different than Shopzilla, or Yahoo! Shopping in the way it uses SKU/UPCs to find lowest pricing for in-store shoppers on their PDA/Smartphones.

Barcle is FREE for consumers. Barcle empowers shoppers to search the Internet for best prices, coupons, rebates, and pertinent product information from their web enabled mobile handheld device utilizing the product name, category or Uniform Product Code (UPC).

New Direction

"Barcle takes a bold new direction in how consumers will shop, based on feedback from our extensive consumer market research, and merchant response," said Edmund Baltuch, president, of Huron PM Inc.

"This new approach to product searches and eCommerce will provide the entire retail industry a new way to buy, sell and interact with consumers at point of purchase. The unique element is Barcle's proprietary patent pending search engine."

Barcle's launch in the Unites States is being followed up with sites in Canada, Europe and Asia.

    Parties to Benefit
    1.  SHOPPERS: Barcle's application (FREE TO USERS) saves shoppers money.
        Barcle currently has a searchable database of over 10 million
        UPC/SKUs/ISBNs.

    2.  MERCHANTS: Huron PM Inc. has partnered with over 900 companies,
        including Bestbuy.com, Target, Kohl's, Buy.com, Kmart.com, eBay.com,
        Overstock.com, Macy's, TigerDirect.com, Circuit City, Sony, Microsoft,
        Apple, Panasonic, Drugstore.com, KB Toys, Office Max, Barnes and
        Nobles and many other great storefronts.

About Huron PM Inc.

Barcle.com is owned and operated by Huron PM Inc. who designs, engineers and installs symbology driven, middleware-based integration control systems for industrial and project applications.

Huron PM Inc. maintains offices in Stowe, Vermont and Montreal, Canada. For more information please visit www.barcle.com.

Huron PM Inc., Barcle trademarks and logos, Barcle character names and distinctive likeness, are the exclusive property of Huron PM Inc. and are protected under international copyright law.