Cellfire Wins E-Tech Award for Innovation in Consumer Mobile Applications at CTIA Wireless 2008(R)

SAN JOSE, Calif., April 3, 2008 /PRNewswire/ -- Cellfire Inc. announced today that Cellfire 3.0, the latest version of its mobile coupon and discount offer service, was selected as the 1st place winner in the Third Annual CTIA Emerging Technologies (E-Tech) Awards in the Consumer Mobile Applications - Messaging/Mobile Marketing category. The E-Tech Awards program gives industry recognition and acknowledges the best wireless products and services in the areas of Mobile CE (consumer electronics); Consumer Mobile Applications; Enterprise Solutions; Network Infrastructure; Mobile Widgets; and 4G.

A panel of industry analysts, media and technology experts reviewed nearly three hundred submissions from established and emerging companies and judged product entries based on innovation, creativity and vision.

"We are honored to have the innovation and hard work of our engineering and product teams recognized by the CTIA," said Brent Dusing, CEO of Cellfire. "Cellfire 3.0 represents an important milestone for us as a company but, more importantly, represents an opportunity for consumers to have even more ways to save money on their everyday purchases using their mobile phone."

Cellfire 3.0 is the latest version of Cellfire's mobile coupon and discount offer service that enables consumers to easily find, store, and use many discounts across multiple merchants and locations directly on their mobile phones. Unlike text-based offers, Cellfire's application-based service is like a coupon wallet that consumers can access on demand to discover and use discounts specific to their geographic area. New merchants and offers are added on a regular basis. Enhanced and new features in Cellfire 3.0 include an enhanced user experience, external offer discovery, 1-to-1 offers, and the ability for consumers to save on groceries with mobile grocery coupons.

About CELLFIRE INC.

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit http://www.cellfire.com.

About CTIA WIRELESS 2008(R)

As the premier global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2008 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit http://www.ctia.org/ctiawireless.

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries: CTIA WIRELESS 2008 takes place in Las Vegas April 1-3; CTIA WIRELESS I.T. & Entertainment 2008 takes place in San Francisco September 10-12. Visit http://www.ctia.org.