Professional Bull Riders, Inc. Partners with Oasys Mobile taking the PBR into New Territory: Mobile Entertainment

PUEBLO, Colo., Jan. 10 /PRNewswire/ -- Today the Professional Bull Riders, Inc. (PBR) is excited to announce that it has partnered with Oasys Mobile, Inc., an industry leading developer of mobile games and entertainment, to develop a mobile game and application franchise around "the toughest sport on dirt!" -- the PBR!

"Oasys Mobile is an industry leader in mobile content development and we are excited about the games and applications we will create with them. PBR is in the midst of an aggressive campaign to develop games and entertainment applications that feature the PBR brand, sport of bull riding and our animal and human athletes. Oasys is the perfect partner to serve PBR fans on the move," said PBR CMO Sean Gleason. "The Oasys Mobile games and applications will be a cornerstone of a broader PBR Mobile initiative which will give PBR fans access to information, video, games and other content via their mobile devices."

"We think PBR is 'the next big thing' in sports. The combination of fast- paced action and real danger makes it completely unique in the extreme," stated Oasys Mobile CEO, Doug Dyer. "We think this lends itself perfectly to the mobile environment which is all about quick-hitting entertainment. People are going to be amazed at how well this sport will translate to small screen games and apps."

The PBR mobile game is expected to launch in October 2008, just prior to the PBR's 2008 Built Ford Tough World Finals presented by Wrangler in Las Vegas, Nev. For more information, please contact PBR VP, Licensing, Rhonda Truett at 719-242-2800 or Rhonda@pbrnow.com.

About PBR, Inc.

About PBR: More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

About Oasys Mobile, Inc.

Oasys Mobile, Inc. is a premier publisher and developer of mobile entertainment. With branded mobile games and applications in all major categories, Oasys Mobile is uniquely positioned to offer high-quality, compelling, and user-friendly mobile entertainment. Oasys Mobile content is distributed through an extensive Carrier network that accounts for 97% of all wireless subscribers in the US. Additionally, Oasys Mobile maintains multiple direct and indirect relationships with international carriers. For more information, see www.oasysmobile.com

All trademarks and/or registered trademarks are the property of their respective owners.

    Media Contacts:
    Professional Bull Riders, Inc.
    Denise M. Abbott 719-242-2800 ext. 3-381 / 719-440-0565
    dabbott@pbrnow.com

    Oasys Mobile, Inc.
    Jaclyn Crumpton,
    919-807-5600
    jaclyn.crumpton@oasysmobile.com