Highlights Hidden Pictures Launches on the iPhone(TM)

COLUMBUS, Ohio, Nov. 2 /PRNewswire/ -- Today, Highlights for Children announced their first app for the Apple iPhone(TM) and iPod touch(R), an original Highlights Hidden Pictures(TM) game. The Hidden Pictures Game on the iPhone, which appears today on the App Store, includes eight puzzles. Two free additional puzzles are available when you register. The game is priced at $1.99.

"For generations, millions of kids have enjoyed combing through our illustrations, in search of that cup or toothbrush," says Highlights CEO Kent Johnson. "We're excited to provide a new dimension to the game play, and expand the reach of a classic game that epitomizes 'Fun with a Purpose'."

The seek-and-find game challenges visual skills as gamers locate hidden objects within Highlights' classic illustrations. The game features kid-friendly illustrations with over a hundred hidden objects to find. When objects are found, they turn from black and white to color and a sound chimes to announce your discovery. The game was developed by MoBaD Games along with Highlights.

A Hidden Pictures feature appeared in the first issue of Highlights magazine in 1946, and quickly became a favorite among its readers. "The game was designed to grow visual discrimination skills, increase attention span and build children's confidence," says Highlights magazine Editor-in-Chief Christine French Clark, "but we've found over time that adults find them quite addictive."

The release represents the magazine's continued efforts to provide its popular features and properties in new mediums. "The mediums on which kids interact with games and reading material continue to expand," says Johnson, "but the need for quality, trusted, safe and smart content remains the same. We're dedicated to continuing to provide the best material for kids, on today's technologies and tomorrow's."

For more information on the app, visit www.Highlights.com/iPhone.

About Highlights for Children

Devoted to "Fun with a Purpose," Highlights for Children, Inc. has helped children become their best selves for generations. Its flagship publication, Highlights magazine, the most recognizable and widely-read children's magazine in the nation, printed its one-billionth copy in June 2006. Other Highlights offerings include the new magazine celebrating early childhood, Highlights High Five and Highlights for Children Book Clubs. Online, children can visit HighlightsKids.com for interactive content related to each issue of the magazine, and parents can visit HighlightsParents.com for informative articles and suggestions for additional family activities. Corporate offices are in Columbus, Ohio, and editorial offices are in Honesdale, Pennsylvania. Fun with a Purpose is a trademark of Highlights for Children, Inc.