HIGH TIMES Magazine Celebrates 4/20

NEW YORK, April 14 /PRNewswire/ -- On April 20, 2008 (a.k.a. 4/20), at precisely 4:20 PM, more Americans will smoke marijuana than at any other time and day of the year. This annual "High Holiday" inspires stoners of all stripes to express their love for the herb through parties, activism, rallies, concerts, and, of course, consumption. Additionally, HIGH TIMES will celebrate the event by unveiling their newly redesigned Web site on April 20th.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080414/NYM168 )

By now, the 4/20 phenomenon is a cultural touchstone -- over five million Americans will smoke marijuana this Sunday! -- and there is no better source to explain what 4/20 means than the hard-working, red-eyed editors of HIGH TIMES magazine. The HIGH TIMES editors will be available for interview throughout the upcoming week and on the High Holiday itself -- Sunday, April 20 -- to give the straight dope to the mainstream media.

David Bienenstock, HIGH TIMES Editor-at-Large and author of the upcoming Official HIGH TIMES Pot Smokers' Handbook (Chronicle Books), is available to explain the origins of this "grassroots movement," how 420 spread across the country and around the globe, and the best ways to celebrate -- from the biggest public events, to a private little ritual among a few likeminded friends.

Cultivation Editor Danny Danko is a growing legend among Fans of the Forbidden Medicine and is HIGH TIMES' resident expert on modern marijuana strains, their meticulous cultivation and their ever-growing medical application.

Executive Editor Bobby Black is nothing less than the spokesman for the American Party Animal, the one you knew in college. Bobby says he's running for President in '08 and he knows better than anyone the current state of the union between fine weed, wild women and rock and roll.

For serious discussion, whimsical reportage or fact-based news coverage, the HIGH TIMES editorial staff is available to enhance you coverage of this stoniest of all days.