Portada Publishes its 30th Issue, 44 glossy Pages of High Quality Editorial Coverage

NEW YORK, April 9, 2008 /PRNewswire/ -- Portada (http://www.portada-online.com/), the only audited trade publication in the Hispanic and Latin American B2B media marketplace, just published its 30th issue (April/May 2008 issue) (http://www.portada-online.com/issues.aspx?cn=Current+Issue). The issue features 44 glossy pages of Hispanic and Latin American advertising and media news intelligence.

"Our new glossy format has proven to be a great success with our readers and advertisers and is a great way to celebrate our 5th anniversary," says Marcos Baer, publisher and founder of Portada. "A trade publication should drive the industry forward by providing high quality information, resources to analyze and increase business, while delivering a critical view on opportunities and challenges. During the last 5 years, our readers have come to expect this from us and we will continue to meet this demand in the long term."

Portada's editorial quality has also proven to be a financial success. "Be it in the form of advertorial inserts, run of page advertising, online advertising or Conference Sponsorships (Please copy/paste the following URL into your web browser) (http://www.portada-online.com/html/article/28thIssue/First-Annual-Hispanic- Digital-and-Print-Media-Conference.aspx), Portada is the vehicle of choice for companies who want to convey their message to the U.S. Hispanic advertising, media and content-providing communities. Our recent audit underscores this," says Annette Fielman, Portada's sales and marketing director.

The audit and readership study, released by the Circulation Verification Council (CVC) found that:

     * 30.2% purchased a product or service advertised in Portada.
     * 50.8% introduced new ideas as a result of reading Portada.
     * 93.9% of Portada readers agreed that: "Portada gives essential, high
       quality, relevant information about the Hispanic media market."
     * 61% of Portada Readers are Advertising Agency/ Media Buyers, and 32.8%
       are Presidents/CEO/CFO's.

The audit and readership study also confirmed the enthusiasm with which Portada readers read the publication (distribution 10,000), and its website and e-newsletters (distribution 18,000+). With a pass-along rate of 4.1, Portada's print issue readership reaches over 40,000 advertising and media decision-makers in the Hispanic and general markets.

To learn how you can leverage Portada's reach to gain more exposure for your brand, contact Annette Fielman at (631) 470-2253, and ask about Portada's wide array of vehicles and resources.

To subscribe (http://www.portada-online.com/subscribe.aspx) to Portada, and to begin benefiting from its in-depth editorial coverage, call 1 (800) 397-5322.