NEW YORK, Feb. 11 /PRNewswire/ -- BusinessWeek's newsstand sales jumped 9.3%, to 37,397 copies, in the second half of 2007, as compared with the same period in 2006, according to the latest Audit Bureau of Circulations publisher's statement. Further cementing BusinessWeek's position as a leading source of business news and information, average circulation rose 1.3% to 933,566, and the average price of a one-year subscription increased 1.4% to $39.57.
"The strong circulation gains reported by ABC are further signs that readers are embracing the magazine's exciting editorial vision and the recent redesign," said BusinessWeek President Keith Fox. "These gains support the latest MRI findings that show our print audience, at 4.9 million, is the largest it's been since 1998. We are thrilled by the continuing growth of our brand's reach. The ABC figures show expansion in our core product providing bonus reach for our advertisers. Moreover, we have recently hit all-time traffic highs at BusinessWeek.com."
About BusinessWeek:
BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.9 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.
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