Woman's Day Magazine Presents 'The Red Dress Awards,' Honoring Women Who Are Leaders in the Fight Against Heart Disease

NEW YORK, Jan. 25 /PRNewswire/ -- Woman's Day magazine's Red Dress Awards will kick off American Heart Month by honoring three women who have made groundbreaking strides in the fight against heart disease, the number one killer of women today.

Entertainment Tonight's Mary Hart will emcee the event on Thursday, February 1st at the Stone Rose Lounge in New York City and will receive a special Red Dress Award for her role in promoting heart health to the public.

"Heart disease continues to be a silent killer today -- many women of all ages and health history are unaware they are at serious risk," said Jane Chesnutt, Editor-in-Chief of Woman's Day, and board member of the American Heart Association in New York City. "We, at Woman's Day, are proud to honor these exceptional pioneers in the field of cardiovascular health for bringing the needed awareness to the public towards this preventable illness."

The event is sponsored by Bayer Healthcare (platinum level), Campbell's Healthy Request, Triscuit, Walgreens and Swarovski (gold level).

Honorees will be featured in the February 13 issue of Woman's Day, on newsstands January 23. The 2007 Red Dress Award recipients are:

  -- Shiriki Kumanyika, Ph.D., M.P.H.: As professor of epidemiology and
     associate dean for health promotion and disease prevention at the
     University of Pennsylvania School of Medicine in Philadelphia, Shiriki
     Kumanyika has devoted her career to the prevention of heart disease and
     other chronic conditions. As a long time supporter of the American
     Heart Association, Kumanyika has been especially concerned about the
     impact of heart disease on African-American women. She most recently
     studied programs to prevent or treat obesity among African-American
     children and adults.

  -- Susan K. Bennett, M.D.: Washington, DC cardiologist Susan Bennett has
     been an active participant in the successful Heart Truth campaign, an
     initiative started by the National Heart, Lung, and Blood Institute
     (NHLB) to raise awareness of the dangers of heart disease. Dr. Bennett
     also serves as the head of the Women's Heart Program at the George
     Washington University Cardiovascular Center and is a founding member of
     the new Association of Women's Heart Programs, which fights for high
     quality cardiovascular care for women.

  -- Sharonne N. Hayes, M.D.: Cardiologist Sharonne Hayes has supported the
     Heart Truth Campaign since its launch and continues to educate others
     about women's cardiovascular issues. In addition to her role as head of
     the Mayo Clinic Women's Heart Clinic in Rochester, Minnesota, Dr. Hayes
     chairs the advisory board for WomenHeart, a patient advocacy
     organization for women suffering from heart disease. Dr. Hayes also
     handles WomenHeart's Science and Leadership Symposium for female heart
     patients held every year at the Mayo Clinic.

  About Woman's Day

Published by Hachette Filipacchi Media U.S., Woman's Day is the trusted resource for more than 20 million women who want to "have it all" in their daily lives. From looking and feeling their best, to creating a loving home -- Woman's Day meets the essential needs of its readers with both substance and style. Publishing 17 issues each year, the magazine inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives. Hachette Filipacchi Media U.S., Inc., is the New York-headquartered subsidiary of Hachette Filipacchi Medias S.A., a wholly owned subsidiary of Lagardere SCA. The Woman's Day web site address is http://www.womansday.com/.

About Bayer Consumer Care

Bayer Aspirin is proud to be the sponsor of this special event and salutes all who are committed to educating men and women on the risks of heart disease. Visit http://www.wonderdrug.com/ to learn about Bayer Aspirin and cardiovascular events.

The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer's Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer Aspirin(R), Aleve(R), Flanax(R)/Apronax(R), Alka-Seltzer Plus(R), Bactine(R), RID(R), Phillips' Milk of Magnesia, Midol, Alka-Seltzer(R), Talcid(R), Rennie(R), Canesten(R), Bepanthen(R), Bepanthol(R), One-A-Day(R) vitamins, Flintstones vitamins, Supradyn(R), Redoxon(R), Berocca(R), Cal-D-Vita/Elevit(R), Vital 50 Plus(R), CardioAspirin.

Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading, innovative companies in the health care and medical products industry based in Leverkusen/Germany. In 2004, the Bayer HealthCare subgroup generated sales amounting to some 8.5 billion Euro. Bayer HealthCare employed 35,300 people worldwide in 2004. The company combines the global activities of the divisions Animal Health, Consumer Care, Diabetes Care, Diagnostics and Pharmaceuticals. Since January 1, 2006 the new Pharmaceutical Division consists of the former Biological Products and Pharmaceutical Division and now comprises three business units: Hematology/Cardiology, Oncology and Primary Care. Bayer HealthCare's aim is to discover and manufacture innovative products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating diseases.

About Campbell's(R) Healthy Request(R) Soups

Campbell's(R) Healthy Request(R) soup is pleased to sponsor the Woman's Day Red Dress Awards. As a proud national supporter of the American Heart Association's Go Red For Women movement, Campbell Soup Company has committed to a multi-year partnership and will raise more than $1.5 million to help raise awareness about the prevention of heart disease among women. Learn more at http://www.goredwithcampbells.com/.

Campbell is committed to offering lower sodium products to help people live a heart-healthy lifestyle without compromising on taste. All 17 varieties of Campbell's Healthy Request soups provide the great taste you love with less sodium than our regular soups. All Healthy Request soups have been certified by the American Heart Association as heart-healthy foods.

Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, soup, baked snacks, vegetable-based beverages, and premium chocolate products. Through Campbell's Center for Nutrition & Wellness (CCNW), a science-based information resource, the company provides reliable, credible, science-based information about nutrition and wellness and the role of Campbell brands in healthful lifestyles. Learn more at http://www.campbellwellness.com/.

About Triscuit

Kraft Foods, the maker of Triscuit crackers, is a proud sponsor of the Woman's Day Red Dress Awards. Triscuit crackers are a great way to help incorporate whole grains into your diet. They are made with 100 percent whole grain and contain zero grams of trans fat per serving. Nutritionists recommend eating at least 3 one-ounce equivalents of whole grain products per day (about 16g whole grain per serving, or at least 48g per day). Just one serving of Original Triscuit crackers provides 22 grams of whole grain, approximately 45 percent of the minimum daily amount that nutritionists recommend.

There are now nine varieties of Triscuit crackers and they all have the same benefit -- helping to add whole grains to your diet in a sensible, flavorful way. For additional snack recipes, and to learn more about the benefits of whole grain foods, log on to http://www.nabiscoworld.com/triscuit.

Triscuit is a Kraft foods brand. Kraft Foods (NYSE: KFT) is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options.