Active Interest Media, Inc. to Launch Wild Oats Magazine

EL SEGUNDO, Calif., Oct. 3 /PRNewswire/ -- Active Interest Media, Inc. (AIM --http://www.aimmedia.com/) today announced it will launch Wild Oats Magazine, a custom publication for Wild Oats Markets Inc. Wild Oats (http://www.wildoats.com/) is one of the country's leading natural and organic food stores, with more than 110 stores nationwide and more than $1.1 billion in annual sales. The magazine will premiere in January 2007, and joins AIM's growing portfolio of enthusiast magazines.

Wild Oats Magazine is the latest publication to join AIM's Healthy Living Group, which includes the recently acquired Yoga Journal, Vegetarian Times, retail health food store title Better Nutrition and the Kroger chain's custom publication, Optimum Wellness.

"Wild Oats is one of the country's leading natural food stores, and Wild Oats Magazine will reach hundreds of thousands of their customers," says Susan McNamee, Group Publisher of AIM's Healthy Living Group. "We are thrilled and honored they chose AIM as their publishing partner."

"AIM is an acknowledged media leader in the specialty food and natural health and wellness arena," said Laura Coblentz, Vice President of Marketing for Wild Oats. "Their expertise will help us create a first-class custom publication that will bring the adventurous, sensory experience of shopping at Wild Oats into consumers' homes."

Wild Oats Magazine will educate consumers on how to live healthier, happier lives by making changes in diet and exercise, and will showcase the best natural, organic and gourmet foods and natural health, wellness, personal care and household products. The magazine is committed to furthering Wild Oats' dedication to environmentally and socially responsible initiatives.

Wild Oats Magazine will be published bi-monthly and will be available in all Wild Oats retail locations nationwide. The magazine will be free to all Wild Oats customers, and will debut at 100,000 copies per issue, with a projected readership of 300,000.

About AIM:

Based in El Segundo, California, Active Interest Media, Inc. (http://www.aimmedia.com/) is a dynamic media company that serves a base of loyal constituents through print, event and online products. The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private equity investment firm Wind Point Partners.

In addition to the magazines in its Healthy Living Group, which includes Yoga Journal, Vegetarian Times, Better Nutrition, Wild Oats Magazine and Optimum Wellness, the company also publishes Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems and Black Belt magazines. AIM produces and markets videos and books and produces twelve shows on log homes and more than two dozen building seminars.

In March of 2006, the company acquired Yachting Promotions, Inc. YPI and its Show Management operations produce five major boat shows in Florida along with numerous other special events. It is best known as the producer of the Fort Lauderdale International Boat Show, the largest boat show in the world.

About Wild Oats Markets:

Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada with annual sales of more than $1.1 billion. The company operates 113 natural foods stores in 24 states and British Columbia, Canada. The company's markets include: Wild Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest and Capers Community Markets. For more information, please visit http://www.wildoats.com/.