Kate Beckinsale Reveals Her Racy Side in the July Issue of Allure On Newsstands Now

NEW YORK, July 5 /PRNewswire/ -- Cover Story: "KATE'S EXPECTATIONS" (Page 170)

She's a thoughtful brunette in a city of empty-headed blondes, a literary type in an industry that values the written word about as much as cigarette ash. Learn more about this smashing success in the July issue of Allure.

"The Bottom Line": The Newest Machines and Lotions to Fight Cellulite (Page 156)

Nearly 90 percent of women are plagued with cellulite. On the quest for a cure, consumers spent nearly $94 million on firming/anti-cellulite body care in 2005, up from just $30 million in 2000, according to Euromonitor.

To help women determine what's right for them, in the July issue of Allure, experts weigh in on everything from a pill containing such trendy ingredients as fish oil and ginkgo biloba to more aggressive strategies that attack the problem with heat, light, or massage.

However, since women have an insatiable desire to cure this unsightly problem, and are willing to try just about anything, Allure also educates women on the risky and dangerous options such as Subcision and Mesotherapy.

"The Girls From Ipanema" (Page 146)

More Brazilians believe themselves beautiful than the female inhabitants of ten other nations examined (more than twice the number of U.S. women). In addition, here's what Brazilian women believe plays an important role in true beauty:

  - 96 percent of Brazilian women believe happiness is necessary for true
    beauty.
  - 92 percent of Brazilian women believe intelligence is essential for
    beauty (that's the highest percentage of any nation studied, next to
    Italy).
  - 92 percent of Brazilians think that to be sexy is a necessary component
    of beauty; whereas in the United States, only 39% believe sexiness is
    important to beauty.
  - 72 percent of Brazilian women believe spiritual fulfillment is vital to
    true beauty.
  - 71 percent of Brazilian women believe financial success is necessary for
    true beauty.
  - 68 percent of Brazilian women believe good hair is vital to true beauty.

  Mood News (Page 114)
  - A Legal Mood Lifter: Researchers are investigating a new antidepressant
    and pain reliever that works like marijuana, without the illegal side
    effects. Currently called URB597 -- it raises levels of
    endocannabinoids, the brain's own marijuana-like chemicals that trigger
    feelings of well-being. The drug balances mood- and stress-regulating
    brain chemicals such as serotonin as effectively as existing
    antidepressants -- and doesn't cause intoxication.
  - Seeing the Light: Psychologists at Arizona State University have found
    that visual aids deter tanners more than words. Subjects were shown
    images of once-avid tanners who developed melanoma, young sun-damaged
    faces, and celebrities in the 1970s through the '90s, focusing on the
    fact that tans became less popular. After seeing these images, the
    subjects felt significantly more susceptible to sun damage, more apt to
    equate untanned skin with beauty, and more likely to use sunscreen.

** Log on to http://www.allure.com/ to go behind-the-scenes of Carmen Electra's "Cute, Pretty, or Sexy" photo shoot for Allure. **