Yamaha in Powersports Spotlight with Yamalube(R) MotoGP Sponsorship

KENNESAW, Ga., March 11 /PRNewswire/ -- Yamaha Motor Corporation's Yamalube brand has announced its first sponsorship of MotoGP, the world's premier motorcycle championship racing series, as well as the celebration of their 2008 Fiat Yamaha Team comprised of MotoGP champions Valentino Rossi and Jorge Lorenzo. The high-profile sponsorship comes on the heels of Yamalube's introduction of its new 2008 high-performance care products featuring bold new packaging.

Yamalube will provide a newly developed range of care products for the 2008 MotoGP season, supporting the Fiat Yamaha Team through 18 events in 16 countries. MotoGP showcases high speed racing competition between the world's top motorcycle manufacturers.

Fiat Yamaha Team riders, Valentino Rossi and Jorge Lorenzo rely on the industry's best to maintain their champion status. Rossi, one of the most successful motorcycle racers of all time, won back-to-back championships with the Fiat Yamaha Team in 2004 and 2005 and has a total of 7 World Championships over his 12 year career. Lorenzo, who is advancing to MotoGP after two years as 250cc World Champion, joins Rossi this year.

"We believe Yamaha is synonymous with quality. Right now we have the ultimate combination of extremely high quality Yamalube products and the world's best racing team. We're ready to be at the top of MotoGP," says Jason Berry, Yamaha Motor Corporation's Marketing Coordinator.

About Yamalube Products

With a legendary reputation built on countless racing victories, motorsport enthusiasts can trust Yamalube lubricants and care products for all of their needs. Yamalube is the end result of Yamaha's commitment to providing its customers with the finest care products and lubricants. Yamalube oils are created by Yamaha's own engineers specifically for the performance needs of Yamaha engines. Extensively tested and proven in the lab and the field, Yamalube lubricants safeguard Yamaha engines while keeping them at a level of peak performance. Riders can visit local dealerships for the new Yamalube 15W- 30 Full Synthetic racing oil and the entire range of Semi-Synthetic and Performance oils. For more information, visit yamaha-motor.com or call 1-800- 88-YAMAHA.