Lycos Reports Hillary Clinton Jumps Ahead in Online Search Popularity Following Super Tuesday; Audi's 'Godfather' Spoof, Most-Searched Super Bowl Ad

WALTHAM, Mass., Feb. 6 /PRNewswire/ -- Lycos, Inc.(http://www.lycos.com) a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Feb. 2, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com . Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

    Biggest Movers and Shakers for Week Ending Feb. 2, 2008:

    1.  Groundhog Day     333%
    2.  Lake Bell         150%
    3.  Barack Obama      147%
    4.  Hannah Montana    143%
    5.  Super Bowl        136%
    6.  Michael Jackson   129%
    7.  John McCain       114%
    8.  The Eye           100%
    9.  Avril Lavigne      50%
    10. Angelina Jolie     44%

Search Gainers:

One day after Super Tuesday, where voters in 24 states and American Samoa headed to the polls, Sen. Hillary Clinton still leads the online popularity vote as the most-searched presidential hopeful among web users searching on Lycos. However, Sen. Barack Obama and Sen. John McCain see the biggest rises in search activity this week, gaining 147 percent and 114 percent respectively. Meanwhile, actress Lake Bell, best known for her recurring role on the TV series "Boston Legal," sees her search activity jump 150 percent this week. Bell is winning over critics and movie-goers alike starring opposite Eva Longoria in the supernatural romantic comedy "Over Her Dead Body," which opened Feb. 1.

Super Ads:

Car commercials top this year's list of most-searched Super Bowl ads, as Audi leads the pack with their amusing take on "The Godfather," followed by Toyota's "Live the Dream" Corolla ad. Dell's "Red" commercial ranks third, while Hyundai and Lexus round out the top five most popular Super Bowl commercials based on web search activity. Some of the funnier commercials appearing on this year's list include the Tide talking stain commercial, and the Coca-Cola spot featuring battling political pundits James Carville and Bill Frist bonding over their love of the soda. The only movie advertisement to make the top 10 is the commercial for "Iron Man." The movie opens in May and stars Robert Downey as the Marvel Comics character. The popularity of the Super Bowl ads also caused a spike in search activity for MySpace (#9), which jumps back into the top 10, up from number 13 last week.

    The Top 10 Super Bowl Commercials Based on Web Search Activity Are:

    1) Audi              6) Tide
    2) Toyota            7) GMC
    3) Dell              8) Cars.com
    4) Hyundai           9) Coca-Cola
    5) Lexus            10) Iron Man

    The Lycos 50(TM) Top 10 Search Terms for the Week Ending Feb. 2, 2008:

    1) Poker             6) Clay Aiken
    2) Golf              7) Paris Hilton
    3) Britney Spears    8) Fashion
    4) Disney            9) MySpace
    5) YouTube          10) Valentine

About Lycos, Inc.

Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema video platform, combining community with high- quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail and The Lycos 50(TM). Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.