CondeNet Announces Change for Flip.com

NEW YORK, Jan. 10 /PRNewswire/ -- Flip.com will be reshaped as a flexible web application designed to live on social networking platforms, starting with Facebook, the site's owner, CondeNet, announced today.

The site will continue to operate at www.flip.com, however, moving forward, the development and marketing focus will shift to distributed applications, with the goal of increasing the overall audience for the brand.

"While today Flip reaches over 300,000 passionate users, there are millions of potential Flip fans on Facebook and on other social networking sites. This is the right moment to follow our audience and engage them at the primary spots where they are spending their time," said Sarah Chubb, President of CondeNet.

CondeNet was one of the twelve landmark partners for Facebook's advertising program, Facebook Ads, launched in October 2007, and the company operates numerous applications and brand pages for the CondeNet and Conde Nast properties on the Facebook platform. Chubb added that they have seen a strong group of inbound referrals from Facebook to the flip.com site and that the partnership has been very successful.

About CondeNet

CondeNet is the leading creator and developer of upscale lifestyle brands online, providing enjoyable, useful services that build upon the heritage of the world's most prestigious magazines. The company publishes online properties in the categories of fashion (Style.com), men's lifestyle (Men.Style.com), food (Epicurious.com), travel (Concierge.com), and teen (flip.com). CondeNet is an Internet unit of Conde Nast Publications.

    Press contacts:
    Allison Braley
    CondeNet
    Phone: 212-790-4487
    Email: allison_braley@condenast.com

    Meredith Topalanchik
    CooperKatz
    Phone: 212-455-8018
    Email: mtopalanchik@cooperkatz.com