New Oneupweb Paper Identifies Top Online Marketing Tactics for Q1 2008

TRAVERSE CITY, Mich., Jan. 7 /PRNewswire/ -- What should online marketers be focusing on during the first quarter of 2008? Leading integrated online marketing firm Oneupweb has the answers in their latest paper entitled 10 Top Ideas for a Quarter. And those answers came straight from the front lines.

"We polled our natural and paid project managers for an insightful, realistic list of the most important things online marketers need to be doing this quarter," says Oneupweb CEO Lisa Wehr. "From reflection and planning to careful reassessment, implementing these tactics today will help online marketers get more out of their investment all year."

Oneupweb's "Top 10" list includes important information and tactics on the following:

    -- PPC Ad Testing
    -- Offline Conversion Tracking
    -- Social Media Marketing
    -- Usability
    -- Local Search
    -- Keywords
    -- SERP Monitoring
    -- Return Customer Data
    -- PPC Spending
    -- 'Intelligent Integration'

"Many of these tactics are fairly easy to implement. Others might require a little more work. But what's important is that marketers take the steps now to integrate them into their overall marketing plan," notes Wehr. "A little work up front can pay huge dividends."

All of the tips and techniques included in the paper are based on actual work being done now in the Oneupweb trenches. The paper can be downloaded at OneUpWeb.com.

About Oneupweb

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.