Just in Time for Cyber Shopping, Xbox Re-Enters Lycos Top Search List, Online Interest in Iran Continues to Climb

WALTHAM, Mass., Nov. 28 /PRNewswire/ -- Lycos, Inc. (www.lycos.com), a leading provider of social publishing, media and search technologies, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Nov. 24, 2007. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Gossip Blog at http://redcarpet.tripod.com/blog/.

    Biggest Movers and Shakers for Week Ending Nov. 24, 2007:
    1.  Rachael Ray                     871%
    2.  Nelly Furtado                   220%
    3.  Amy Adams                       150%
    4.  Anna Nicole Smith               100%
    5.  Stephen Colbert                 100%
    6.  Emma Watson                      86%
    7.  Johnny Depp                      73%
    8.  Xbox                             72%
    9.  Thanksgiving                     55%
    10. Poker                            40%

Notes of Interest:

Hot on the heals of Black Friday and Cyber Monday, Xbox (#45) re-enters this week's Lycos 50, jumping 72% in online interest. Lycos recently issued its list of Top Toys and Video Games of 2007, based on web search activity, (http://50.lycos.com/111907.asp) and while the gaming consoles fail to make the Top 10 Toys list this year, both Nintendo (#36) and Xbox score the biggest points with web users over the past week, generating 64% more search interest than PlayStation. Meanwhile, Iran (#28) continues its climb up the Lycos search logs, rising from number 35 last week.

Search Gainers:

While shy of making this week's Lycos 50 list of top search terms, celebrity chef Rachael Ray sees the biggest jump in search activity, up 871% over the past week. Star of the wildly popular nationally-syndicated "Rachael Ray" show, Ray is also a best-selling author, and for the past year, has locked in the sweet gig of Dunkin Donuts' spokeswoman. Her CBS talk show won a 2007 Daytime Emmy Award, while Forbes named her the number two "Most Trusted Celebrity." The most popular Rachael Ray-related search queries this week include Rachael Ray biography; Rachael Ray party food recipe; Rachael Ray photos; and Rachel Ray Show.

    The Lycos 50(TM) Top 10 Search Terms for the Week Ending Nov. 24, 2007:

    1)  Poker                 6)  Christmas
    2)  Thanksgiving          7)  World Series
    3)  Golf                  8)  YouTube
    4)  Fashion               9)  South Beach Diet
    5)  Disney               10)  Britney Spears

About Lycos, Inc.

Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema and SparkCast video platforms, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail and The Lycos 50(TM). Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.