Givewell.com Launches Company Ordering Program

PITTSBURGH, May 6 /PRNewswire/ -- Highmark Inc. is launching the Healthcare Gift Card company ordering program to give a gift everyone values

-- the gift of good health. The Pittsburgh-based health insurer's Healthcare Visa(R) Gift Card provides businesses with an alternative compensation idea for employee incentives, valued clients or holiday gifts. Companies can simply order the gift cards online under the company ordering tab at www.givewell.com or by phone at 877-850-3774.

"The HealthCare Visa Gift Card is a great way for businesses to help offset out of pocket healthcare costs for their employees," said Stefanie Duckworth, Benefits Specialist at Berger Health. "It is a benefit directly tied to the well being of our employees and they love it because it is convenient and can be used to pay for anything from baby formula to dental visits."

Already praised by Good Morning America, the Wall Street Journal, and the L.A. Times for its unique approach to solving healthcare costs, the first-of-its kind prepaid card can be used for a variety of expenses, including co-pays at doctors' offices and pharmacies or for vision care, dental care, health club memberships and elective procedures. The card can only be used at health and wellness establishments and online where Visa debit cards are accepted. Givewell.com representatives will be on hand to personally assist all company orders placed via the toll free number mentioned above.

"The company ordering program lets businesses order large quantities of Healthcare Gift Cards that will truly stand out in their professional circles," said Kim Bellard, vice president of eMarketing. "It also makes an important statement to recipients in that this company truly cares about the well-being of those they employ or do business with -- which is sometimes more valuable than the typical gift idea of a clock or box of candy."

The Healthcare Gift Card can be used regardless of health insurance coverage and provides consumers a secure, convenient alternative for handling health and wellness-related expenses. The card is issued by MetaBank pursuant to a license from Visa U.S.A. Inc.

"It's the perfect gift for businesses to show their appreciation to their biggest assets: their clients and employees," said Bellard. "The gift card's flexibility ensures recipients have funds available for important, healthcare-related expenses. The Healthcare Gift Card is personal and secure and, unlike other gifts, lost or stolen cards can be replaced."

For employees, the card is a form of taxable compensation, and not a form of health benefit coverage.(i)

For more information on the Healthcare Gift Card and givewell.com please go to http://www.bcbs.com/news/plans/highmark-introduces-new.html.

About Highmark Inc.

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. The company provides the resources to give its members a greater hand in their health. The Healthcare Gift Card is issued by MetaBank pursuant to license from Visa U.S.A., Inc.

(i) Visa Gift cards are subject to certain terms and conditions, as

specified by the issuer.