Heritage Union Acquires Annuity & Life Reassurance America, Inc.

Purchase gives life insurance company license to operate in 43 states

**Innovative SalaryShield(R) product now available coast-to-coast**

RICHMOND, Va., March 5 /PRNewswire/ -- Heritage Union, an upstart innovator of life insurance products tailored specifically to meet the needs of middle-income American consumers, has purchased Annuity & Life Reassurance America, Inc. The acquisition enables Heritage Union and its family of companies to serve customers in 43 states, the District of Columbia and the U.S. territory of Guam and introduce its breakthrough SalaryShield(R) life insurance products.

"This acquisition represents a major milestone in the history of our young company, giving us the capacity to begin widely serving those middle-income families who need the peace of mind and security that our products provide," said Philip Walker, CEO, Heritage Union. "We now are able to accelerate our outreach to families across the country with products specifically designed to be more affordable, less complicated and more in tune with the many demands of their lives."

Foremost among Heritage Union's offerings is SalaryShield, a suite of life insurance products that replaces the insured's income in the event of his or her death. With SalaryShield Elite, for example, the surviving family members continue to receive the equivalent of the insured's monthly paycheck until he or she would have turned 65. Other SalaryShield products offer shorter-term coverage at varying levels of protection.

All of the pioneering SalaryShield products are simple to understand (consumers select the amount of income to protect), come with no surprises (the rates are guaranteed to stay the same to age 65) and forego the need for beneficiaries to manage a large, lump-sum payout.

About Heritage Union

Founded in 2005 by two financial services executives who experienced first-hand the intrusive, overly complex and frustrating nature of obtaining life insurance, the Richmond, Va.-based Heritage Union family of companies designs life insurance products aimed specifically at helping middle class American families protect their income in the face of premature death. Licensed, well-funded and staffed by industry professionals who recognize that shopping for life insurance should not require a crystal ball or MBA, Heritage Union is transforming an industry with new, innovative income-protection products (SalaryShield) that are easy to use, affordable and understandable. For more information, visit http://www.salaryshield.com.