Penn Treaty Celebrates Distribution's Role in Promoting Long-Term Care Insurance

ALLENTOWN, Pa., Nov. 9 /PRNewswire-FirstCall/ -- Penn Treaty American Corporation (NYSE: PTA) , a pioneer in the long-term care insurance (LTCi) industry, today applauded the efforts of its distribution network while celebrating Long-Term Care Awareness Week. During the week of November 5-11, which Congress has designated as Long-Term Care Awareness Week, Penn Treaty has worked to promote awareness of LTCi to consumers, agents, and financial advisors.

"The role of the independent sales agent and field marketing organizations has been critical to the successful distribution of long-term care insurance products over the past 35 years," said William Hunt, President and Chief Executive Officer of Penn Treaty. "America's seniors have been well-served by their devotion to the industry and passion for providing financial protection to Americans facing the future possibility of long-term care assistance."

Penn Treaty has also recently entered the financial advisor distribution channel with the introduction of its newest sales platform -- PersonaLTC(TM). PersonaLTC(TM) is a simplified LTCi platform, which provides financial advisors innovative tools to offer LTCi to help protect their clients' wealth. Following the introduction of PersonaLTC(TM) in June, Penn Treaty has contracted with more than a dozen financial advisory firms to offer its suite of LTCi products.

"Reaching the financial advisor channel is a top priority for Penn Treaty and important for increasing awareness about long-term care insurance among consumers," said Hunt. "We're extremely pleased that the financial advisory community is recognizing the value of PersonaLTC(TM) as a critical financial tool for their clients."

About Penn Treaty American Corporation

With over 35 years of industry experience, Penn Treaty American Corporation has been a pioneer and constant innovator in the LTCi market. Through its affiliate insurers, the Company is primarily engaged in the underwriting, marketing and sale of individual health insurance products, principally covering long-term nursing home and home health care. The Company is focused on providing policyholders and their families with the peace-of-mind and financial stability that long-term care insurance can deliver, whether they choose a nursing home, assisted living facility or their own residence.

LTCi is offered through the Company's subsidiary companies: Penn Treaty Network America Insurance Company, American Network Insurance Company, and American Independent Network Insurance Company of New York. For additional information, visit www.penntreaty.com.