Hasbro and Yankee Candle to Introduce Scented Puzzles

New Venture Combining Puzzles with Classic Yankee Candle Scents is a "Perfect Fit"

EAST LONGMEADOW, Mass., June 30 /PRNewswire/ -- Hasbro and the Yankee Candle Company, two American companies based in New England with long-standing traditions of creating high quality family products, are coming together for the first time to create an exciting new innovation in family entertainment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090630/NY38182 )

New YANKEE CANDLE SCENTED PUZZLES combine America's Best Loved Candle scents with America's favorite name in family games and puzzles. Puzzlers of all abilities will be "wowed" by the subtle pleasant scents of classic Yankee Candle fragrances such as MacIntosh(R) Apple, Clean Cotton(R), and MidSummer's Night(R) while piecing together the three new puzzles.

"Enjoying Yankee Candles has been a favorite American tradition for generations, and there is nothing more all-American than puzzling as a family," said Rick Ruffolo, Senior Vice President of Brand, Marketing, and Innovation at the Yankee Candle Company. "Adding some of our most popular Yankee Candle scents to the puzzling experience is a great way to enhance the atmosphere when you're putting together a puzzle."

Puzzling has been a favorite at-home pastime for experienced and novice puzzlers alike. The first puzzles being released by the companies include a scene of apple orchards infused with the crisp scent of MacIntosh(R) apples; a children's tea party accompanied by the fresh fragrance of Clean Cotton(R); and an image of galloping horses alive with the intriguing scent of MidSummer's Night(R). The puzzles were created by one of the best die designers in the world and include unique pieces in the well-known shape of the classic Yankee Candle jar. The fragrance is subtly released as you work on the puzzle.

"Combining Yankee Candle's scents with Hasbro puzzles was a natural fit," said Margaux Rossouw, Global Marketing Manager for puzzles at Hasbro. "Puzzles are a timeless family activity as people spend more time at home. Now, YANKEE CANDLE SCENTED PUZZLES are a great new way to combine puzzling with America's favorite line of home fragrances."

The puzzles make a perfect gift at an affordable price for both new and experienced puzzlers, as well as Yankee Candle consumers. Each of the YANKEE CANDLE SCENTED PUZZLES contains 300 pieces and will be available at mass retailers and at www.yankeecandle.com this Fall for a suggested retail price of $9.99. Also included inside each YANKEE CANDLE SCENTED PUZZLE is a $10 coupon for use on any Yankee Candle Company purchase.

Hasbro will release a new trio of fragranced puzzles featuring top-selling Yankee seasonal scents every two-to-three months.

About Hasbro, Inc.

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM, and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.

(C) Hasbro, Inc. All Rights Reserved.

About Yankee Candle

The Yankee Candle Company, Inc. is the #1 brand of scented candles, home fragrance, gifts, and home decor accessories. For decades, the company has offered its distinctive, best-selling line of candle fragrances and gifts throughout the world including its North American wholesale customer network of approximately 16,700 store locations, 470 Company owned and operated retail stores, direct mail catalogs, and Internet website (www.yankeecandle.com).

Yankee Candle is the best-selling and most preferred candle brand in the country, and is rated #1 for highest product quality, #1 most desired candle gift, and #1 for the best fragrances including favorites such as MacIntosh(R), Home Sweet Home(R), Buttercream(R), Sun & Sand(R), Beach Walk(TM), MidSummer's Night(R), Vanilla Lime, Autumn Wreath(TM), Spiced Pumpkin, Mistletoe(TM), and Christmas Cookie(TM).