Recession-Proof Your Beauty Routine

Pantene Introduces New and Improved Formulas that Leading Salon Brands Can't Beat

CINCINNATI, Dec. 1, 2008 /PRNewswire/ -- Even in a tight economy women don't have to compromise when it comes to their beauty routine. With the help of Pantene's newest spokesperson, Stacy London, the brand is proud to announce the results of a series of tests designed to help women break through the hair care clutter at the salon or local drugstore.

Pantene put its newest formulas through technical and blind tests to evaluate their performance against brands that many women believe to be the gold-standard in hair care: salon brands. The tests show that Pantene's new advanced technologies and breakthrough conditioning ingredients deliver outstanding healthy hair results that leading salon brands can't beat!

Technical Tests

Technical tests were conducted to benchmark technical performance of Pantene versus leading salon brands.

• Top salon brands, as determined by the Kline report, were tested against new and improved Pantene shampoo and conditioner systems in a series of technical tests
• Each test utilized state-of-the-art technology and equipment to generate the most up-to-date and innovative data
• Results prove that no salon brand can beat the overall performance of Pantene products

Blind Tests

To further dimensionalize Pantene's superior performance, an independent testing institute (TNS) conducted a blind test among 3,600 salon brand users across the country. The participants used unmarked bottles of Pantene shampoo and conditioner systems specific to their hair needs for two weeks. They were then asked a series of questions about the quality and performance of the blinded Pantene products as compared to their usual salon brands.

• The results were clear, thousands of women preferred Pantene to their current salon brand
• 70% of the women tested agreed -- Their Salon Brand Didn't Beat Pantene
• When the participants were using the blinded Pantene Pro-V Brunette Expressions, 66% of these leading salon brand users would consider switching to it from their salon brand
• When the participants were using the blinded Pantene Pro-V Smooth system, 77% of these leading salon brand users said they preferred it for giving them smooth hair and 70% noticed the smooth hair benefit in the first week
• When participants were using the blinded Pantene Pro-V Beautiful Lengths system, 73% of these leading salon brand users preferred it for healthy-looking hair to their current salon brand and 64% noticed healthy-looking hair benefits in the first week

New & Improved Products Tested

• New Pantene Pro-V Conditioners contain terminal amino silicones for more targeted and effective silicone deposition resulting in increased conditioning benefits such as cuticle smoothing, added shine and protection against damage
• New Pantene Pro-V Expressions Shampoos utilize liquid crystal technology for vibrant color

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head & Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.