Sophia Bush Awards Tone Fashion Vision Award at GenArt Styles Event

NEW YORK, May 20 /PRNewswire/ -- The Tone(R) brand's search for a fun, fresh, feminine face to introduce its newest line of products began and ended with Sophia Bush. The award winning actress's dynamic confidence, contemporary style and energy embody the sassy spirit of Tone Almond Milk and Coconut Milk personal care products. Last night, the actress lent her vibrant personality to the Tone product launch party held in conjunction with GenArt Styles at New York's glamorous Hammerstein Ballroom.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080520/NYTU153 )

"We created this playful, feminine line with the sassy fashionista in mind," says Ryan Gaspar, Brand Manager for Tone. "It made perfect sense to collaborate with GenArt in celebration of fashion and emerging talent." Sophia Bush awarded Jolibe, an up and coming designer, with the Tone Fashion Vision Award and a check for $10,000 for his fashion dream. "I'm thrilled to help Tone launch this new line. Women feel fabulous putting on that perfect outfit, or slipping into an incredible pair of heels," says Sophia Bush. "I think we should start feeling fabulous as soon as we begin our day, with beauty products that feel like fashion accessories too!"

This new collection of Tone products touts the luxurious benefits of this line with real milk protein and a special Vitamin A and E Complex:

    Tone Almond Milk Nourishing Body Wash, 18 fl. oz................$3.99 SRP
    Tone Almond Milk Body Bar, two 4.25 oz. bars....................$2.19 SRP
    Tone Almond Milk Body Bar, six 4.25 oz. bars....................$4.49 SRP
    Tone Almond Milk Nourishing Liquid Hand Soap, 8.85 fl. oz.......$2.29 SRP
    Tone Coconut Milk Nourishing Liquid Hand Soap, 8.85 fl. oz......$2.29 SRP

The Tone(R) brand offers a wide variety of personal care products including body washes, body bars and liquid hand soaps. The Tone Almond Milk and Coconut Milk lines join the Tone family of products including: Tone Original Cocoa Butter, Island Mist, Mango Splash, Tahitian Vanilla & Orchid, and Sugar Glow. Fortified with real milk protein and a Vitamin A & E complex Tone(R) Almond Milk and Coconut Milk personal care products keep your skin feeling healthy. Visit www.toneskincare.com for more information.