Maidenform Brands, Inc. Announces Global License Agreement With Donna Karan International

ISELIN, N.J., May 6 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. NYSE: MFB, a global branded marketer of intimate apparel, today announced that the Company has entered into a global licensing agreement with Donna Karan International to design, source and market women's intimate apparel (innerwear) under the Donna Karan and DKNY brands. The agreement is effective immediately and financial terms of the agreement were not disclosed.

The agreement grants Maidenform the rights to design, source and market a full Collection of Donna Karan and DKNY women's intimate apparel products (innerwear). This Collection will be distributed worldwide principally in high-end department and specialty stores. The products are expected to launch at the beginning of 2009.

"We are excited to partner with the Donna Karan team to drive product innovation that will continue to build upon their strong brand equity in the marketplace," stated Thomas J. Ward, Chief Executive Officer of Maidenform. "This relationship allows us to penetrate new channels of distribution and provides us with another method to drive additional sales growth in the future."

Mark Weber, Chief Executive Officer of LVMH Moet Hennessy Louis Vuitton, Inc. (U.S.) and Chairman and Chief Executive Officer of Donna Karan International, commented, "We are extremely pleased with this partnership as Maidenform's proven commitment to product innovation and building brand equity will help us maximize our expansion opportunities in the women's intimate apparel segment."

Maidenform will review the Donna Karan and DKNY growth opportunities in more depth during the Company's first quarter 2008 earnings results conference call scheduled for tomorrow, May 7, 2008, at 8:30 a.m. ET.

To participate in the conference call, please dial the phone number below five to ten minutes prior to the scheduled start time. The conference call telephone number is (866) 578-5784 and the passcode is "Maidenform." The conference call will be simultaneously webcasted and can be accessed via the investor relations page of Maidenform's website at www.maidenformbrands.com. For those unable to participate in the "live" conference call, a dial-in replay of this event will be available through May 21, 2008 and will be hosted on the Company's website for a limited time. The replay telephone numbers are (888) 286-8010 or (617) 801-6888. The replay passcode is 70745375.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 85-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform(R), Flexees(R), Lilyette(R), Control It(TM), Sweet Nothings(R), Rendezvous(R), Subtract(R), Bodymates(R) and Self Expressions(R). Maidenform products are currently distributed in approximately 60 countries and territories outside the United States.

About Donna Karan International

Donna Karan International is one of the world's leading fashion design houses. It designs, markets and distributes collections of women's and men's apparel, sportswear, accessories and shoes under the Donna Karan and DKNY brand names. The Company has selectively granted licenses for the manufacture and distribution of beauty and beauty related products, jeanswear, activewear, men's furnishings, men's tailored clothing, hosiery, intimate apparel, coats, children's apparel, watches, eyewear and home. Since November 2001, Donna Karan International has been part of LVMH Moet Hennessy Louis Vuitton, the world's leading luxury goods group.

Forward Looking Statement: This press release contains forward-looking statements relating to future events and the Company's future performance within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, without limitation, statements regarding our expectations, beliefs, intentions or future strategies that are signified by the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects" or similar words or phrases, although not all forward- looking statements contain such identifying words. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. It is routine for the Company's internal projections and expectations to change as the year or each quarter in the year progress, and therefore it should be clearly understood that the internal projections and beliefs upon which the Company bases its expectations may change prior to the end of each quarter or the year. Although these expectations may change, the Company is under no obligation to inform you if they do. Actual events or results may differ materially from those contained in the projections or forward-looking statements.

The following factors, among others, could cause the Company's actual results to differ materially from those expressed in any forward-looking statements: the Company's growth cannot be assured and any growth may be unprofitable; potential fluctuations in our results of operations or rate of growth; our dependence on a limited number of customers; the Company has larger competitors with greater resources; retail trends in the intimate apparel industry, including consolidation and continued growth in the development of private brands, resulting in downward pressure on prices, reduced floor space and other harmful changes; failure to anticipate, identify or promptly react to changing trends, styles, or consumer preferences; the Company's leverage could adversely affect its financial condition; external events that disrupt the Company's supply chain, result in increased cost of goods or an inability to deliver its products; events which result in difficulty in procuring or producing products on a cost-effective basis; increases in the prices of raw materials; changing international trade regulation, including as it relates to the imposition or elimination of quotas on imports of textiles and apparel; foreign currency exposure; the sufficiency of cash to fund operations and capital expenditures; and the influence of adverse changes in general economic conditions.

This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward- looking statements. Readers are referred to the reports and documents filed from time to time by the Company with the Securities and Exchange Commission for a discussion of these and other important risk factors that could cause actual results to differ from those discussed in forward-looking statements.