Organic Root Stimulator(R) and Jet Magazine All Set to Launch Fall National Barbershop Tour

CHICAGO, Oct. 29 /PRNewswire/ -- Decisions are made, jobs are found and political issues are debated at one place and one place only: The neighborhood barbershop. It's the place where boys undergo a singular rite of passage to manhood, where jokes are told that can be shared nowhere else and where men openly share among one another the nuances of their lives.

In celebration of the barbershop experience in the African-American community, Jet, the internationally-circulated weekly newsmagazine, has partnered with hair and skin care manufacturer Namaste' Laboratories, makers of Organic Root Stimulator(R) Tea Tree Oil Anti-Bump(R) System, and are taking the barbershop on the road. Organic Root Stimulator(R) and Jet magazine will be visiting one barbershop in various metropolitan areas throughout the fall season.

The six-city national tour will kick off on November 1, 2007 in Atlanta, GA offering men free haircuts as well as a sampling of products in the Organic Root Stimulator(R) Tea Tree Oil Anti-Bump(R) System. The System includes the Anti-Bump Lotion for softening the skin; Anti-Bump Spray to calm the skin immediately after shaving and eliminate bacteria growth; and the last product in the line, Clipper Clean(TM), a powerful anti-bacterial, non-rusting formula spray for use on clippers.

Organic Root Stimulator(R) and Jet's "Cuttin' Up Tour" have identified six barbershops in as many key urban markets and will transform them into the ultimate lounge experience for men. This uniquely tailored one-day event will not only have the local barbers "cutting up," on the hair, but men will have the opportunity to try Organic Root Stimulator(R). There will also be live music with deejays on-hand spinning the latest sounds, as well as celebrity/VIP appearances, and exclusive Organic Root Stimulator(R) giveaways from its family of hair and skin products. An on-site massage therapist will add a special touch of pampering for the young men, giving complimentary relaxation and stress reducing massages.

"Through this unique concept, we hope to embrace the brotherhood and camaraderie that is brought together at this special place, the barbershop. For many generations in the African-American community, this has been their meeting ground and place of connection," states Venetta M. Coley, vice president of marketing for Namaste' Laboratories. "Our Tea Tree Oil Anti-Bump(R) System is unique in that it goes beyond just hair care, but addresses skin health and good skin care habits."

                The 2007 CUTTIN' UP Barbershop Tour locations:

                                 Atlanta, GA
                             The Arena Barbershop
                              1700 Northside Dr.
                              November 1st, 2007

                                 Chicago, IL
                            Chine Barbershop Salon
                      126 E. 35th St. Chicago, IL 60614
                              November 7th, 2007

                                 Detroit, MI
                            Headliners Barbershop
                    20850 W. 7 Mile Road Detroit, MI 48319
                             November 14th, 2007

                                 New York, NY
                       Denny Moe's Superstar Barbershop
                 2496 Frederick Douglass Blvd., New York, NY
                              November 28, 2007

                                  Miami, FL
                                The Chop Shop
                     7283 Biscayne Blvd., Miami FL 33137
                              December 5th, 2007

                               Los Angeles, CA
                            Millennium Hair Design
               4306-4310 Crenshaw Blvd., Los Angeles, CA 90008
                              December 12, 2007

Persons wanting additional information on the Organic Root Stimulator(R) Jet Cuttin' Up Tour, please call 1- (888) ROOTSTIM or 1- (888) 766-8784.

About Namaste'

Namaste' Laboratories, makers of the Organic Root Stimulator brand, is the brainchild of Soft Sheen Products' respected former president Gary E. Gardner. Namaste' is a Chicago-based personal care products company that addresses major hair concerns such as damaged hair, hair loss, thinning, and dry, itchy scalp. Scientific research and herbal remedies help Namaste' take the lead in the natural, therapeutic health and beauty aids industry. The Organic Root Stimulator brand is currently ranked 25 out of the Top 150 Niche Brands today according to the May 2007 issue of Drug Store News.

Namaste' is a Hindi term that means "to bow to the divinity within." At Namaste' Laboratories, the term is defined as "serving the beauty within," a process accomplished through a unique hair care system. The company is dedicated to identifying innovative remedies for healing and renewing the hair, skin and body. More information can be found at http://www.organicrootstimulator.com.