JANE Launches New Collection of Be Pure(R) Mineral Blushes & Eye Shadows for Stores This Spring

BALTIMORE, May 21 /PRNewswire/ -- Lisa Yarnell, CEO, JANE & Company, LLC, announced today the addition of three new products to its already popular Be Pure(R) Mineral Line. Be Pure(R) Mineral Pillow Blush, Be Pure(R) Mineral Loose Blush, Be Pure(R) Kabuki Brush, and Be Pure(R) Mineral Eye Shadows are set to hit national drugstores and mass-market retailers in May 2007. The new line of Be Pure(R) Mineral Makeup further solidifies JANE'S position as a smart, sophisticated cosmetics line that brings top quality products at a great value to mass market shoppers.

"JANE is extending its Be Pure(R) Mineral line to provide more variety to the mineral consumer," offers Yarnell. "We are bringing consumers who were not yet buying mineral cosmetics due to cost into the category by offering them high quality yet affordable pure, mineral products." Yarnell added, "Following the success of Be Pure(R) Mineral Makeup and Powder launched earlier this year, we are confident these items are what consumers are looking for."

The Products:

All JANE Be Pure(R) products are talc free, oil free, wax free, and fragrance free. They are all rich in minerals that are great for sensitive skin.

JANE Be Pure(R) Mineral Pillow Blush is pure mineral blush in a convenient compact with a mirror and natural brush. Available in five natural, fade resistant shades, and retails for under $5.00.

The gentle and ultra fine powders in JANE Be Pure(R) Loose Blush reduce the risk of irritation that allows the skin to breathe. Available in six soft, natural shades and retails for under $6.00.

The Be Pure(R) Kabuki Brush provides perfect application of JANE Be Pure(R) Loose Blush. The high quality, natural hair brush is compact, easy to use, and retails for under $5.00.

The JANE Be Pure(R) Mineral Eyeshadow Collection provides sensitive eyes with beautiful, long-wearing color. Available in seven easy-to-wear shades and retails for under $5.00.

About JANE

JANE fills a niche between value and prestige cosmetic lines. JANE brings high quality products to the mass market at value prices. Sold in mass merchant retailers and better drugstores throughout the U.S. and Canada, JANE has been featured in hundreds of national beauty magazines for editorial recognition. The brand was featured on ABC-TV's "Good Morning America" in a segment about value and quality cosmetics where JANE won, hands down, in a blind product use test over department store high-end brands in the mascara category. Retail prices range from $3.00 to $7.00